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Publications

by alumni of

Department of Management Studies
Anna University
Chennai, India

These are publications listed in RePEc written by alumni of the above institution who are registered with the RePEc Author Service and listed in the RePEc Genealogy. List of alumni. For a list of publications by current members of the department, see here. Register yourself.

This page is updated in the first days of each month.

| Journal articles |

Journal articles

2020

  1. Pradeep Kumar Mohanty & Archana Patro, 2020. "Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 12(1), pages 56-74, October.

2017

  1. Pradeep Kumar Mohanty & N. Senthil Kumar, 2017. "Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 467-488, October.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.