Content
01-02 2010, Volume 29, Issue 1
- 191-194 Focus on Authors
by anonymous - 195-198 2009 Ad Hoc Reviewers
by anonymous
11-12 2009, Volume 28, Issue 6
- 1009-1026 Optimal Sales Force Diversification and Group Incentive Payments
by Fabio Caldieraro & Anne T. Coughlan - 1027-1045 Self-Control and Optimal Goals: A Theoretical Analysis
by Sanjay Jain - 1046-1062 Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
by Ricard Gil & Wesley R. Hartmann - 1063-1079 Dynamic Customer Management and the Value of One-to-One Marketing
by Romana Khan & Michael Lewis & Vishal Singh - 1080-1094 Retailers' Multichannel and Price Advertising Strategies
by Xubing Zhang - 1095-1111 Estimating the Value of Brand Alliances in Professional Team Sports
by Yupin Yang & Mengze Shi & Avi Goldfarb - 1112-1128 Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?
by Hans Jarle Kind & Tore Nilssen & Lars Sørgard - 1129-1143 Overselling in a Competitive Environment: Boon or Bane?
by Wei Shi Lim - 1144-1156 Comparative Advertising and In-Store Displays
by Greg Shaffer & Florian Zettelmeyer - 1157-1163 Is Persuasive Advertising Always Combative in a Distribution Channel?
by Chi-Cheng Wu & Ying-Ju Chen & Chih-Jen Wang - 1164-1166 Focus on Authors
by anonymous - 1167-1167 —Special Issue of on User-Generated Content (UGC)
by Peter S. Fader & Russell S. Winer
09-10 2009, Volume 28, Issue 5
- 809-809 Does Everything Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd
by Eric T. Bradlow - 810-819 The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
by Robert Jacobson & Natalie Mizik - 820-825 —The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
by Claes Fornell & Sunil Mithas & Forrest V. Morgeson, III - 826-835 —The Stock Market's Pricing of Customer Satisfaction
by Christopher Ittner & David Larcker & Daniel Taylor - 836-845 —Customer Satisfaction-Based Mispricing: Issues and Misconceptions
by Robert Jacobson & Natalie Mizik - 846-867 A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
by Brett R. Gordon - 868-886 Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences
by A. Ye(scedilla)im Orhun - 887-900 Standard vs. Custom Products: Variety, Lead Time, and Price Competition
by Nan Xia & S. Rajagopalan - 901-917 Service Cancellation and Competitive Refund Policy
by Liang Guo - 918-934 Implications of Channel Structure for Leasing or Selling Durable Goods
by Sreekumar R. Bhaskaran & Stephen M. Gilbert - 935-949 Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity
by Xiaojing Yang & Robert E. Smith - 950-967 Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
by Raghunath Singh Rao & Om Narasimhan & George John - 968-985 Cross-National Logo Evaluation Analysis: An Individual-Level Approach
by Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janakiraman Moorthy & B. Ramaseshan & Bernd H. Schmitt - 986-990 —Assumptions, Explanation, and Prediction in Marketing Science: “It's the Findings, Stupid, Not the Assumptions”
by Eric W. K. Tsang - 991-998 —Relevancy Is Robust Prediction, Not Alleged Realism
by Steven M. Shugan - 999-1000 —Robust Prediction and Unrealistic Assumptions
by Eric W. K. Tsang - 1001-1001 —Think Theory Testing, Not Realism
by Steven M. Shugan - 1002-1006 Focus on Authors
by anonymous - 1007-1007 —Special Issue of on User-Generated Content (UGC)
by Peter S. Fader & Russell S. Winer
07-08 2009, Volume 28, Issue 4
- 617-619 —Special Section Introduction
by John H. Roberts & Gary L. Lilien - 620-636 —Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
by P. K. Kannan & Barbara Kline Pope & Sanjay Jain - 637-644 —PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
by Jie Du & Lili Xie & Stephan Schroeder - 645-655 —Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
by V. Kumar & Jia Fan & Rohit Gulati & P. Venkat - 656-673 Market Structure Across Retail Formats
by Karsten Hansen & Vishal Singh - 674-689 A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
by Martijn G. de Jong & Jan-Benedict E. M. Steenkamp & Bernard P. Veldkamp - 690-708 Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
by Stefan Stremersch & Aurélie Lemmens - 709-720 Optimal Category Pricing with Endogenous Store Traffic
by Edward J. Fox & Steven Postrel & John H. Semple - 721-739 Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
by David Godes & Dina Mayzlin - 740-758 An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
by Tao Chen & Baohong Sun & Vishal Singh - 759-781 Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
by Raj Sethuraman - 782-791 —Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
by Kusum L. Ailawadi & Bari A. Harlam - 792-801 —Impact of Customer Knowledge Heterogeneity on Bundling Strategy
by Amiya Basu & Padmal Vitharana - 802-806 Focus on Authors
by anonymous - 807-807 —Special Issue of on User-Generated Content (UGC)
by Peter S. Fader & Russell S. Winer - 808-808 The 2009 ISMS-MSI Practice Prize Competition
by anonymous
05-06 2009, Volume 28, Issue 3
- 403-404 —Analytical Transparency
by Eric T. Bradlow & Anne T. Coughlan - 405-423 The Option Value of Returns: Theory and Empirical Evidence
by Eric T. Anderson & Karsten Hansen & Duncan Simester - 424-441 Heterogeneous Learning and the Targeting of Marketing Communication for New Products
by Sridhar Narayanan & Puneet Manchanda - 442-456 Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
by Ashish Sood & Gerard J. Tellis - 457-471 The Benefits of Downstream Information Acquisition
by Liang Guo - 472-487 Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
by Wilfred Amaldoss & Chuan He - 488-501 Voluntary Quality Disclosure and Market Interaction
by Liang Guo & Ying Zhao - 502-515 Benchmarking Performance in Retail Chains: An Integrated Approach
by Dinesh Kumar Gauri & Janos Gabor Pauler & Minakshi Trivedi - 516-525 Price Competition in Markets with Consumer Variety Seeking
by P. B. Seetharaman & Hai Che - 526-540 Financing as a Marketing Strategy
by S. Hun Seog & Yong J. Hyun - 541-553 “Counting Your Customers” One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
by Makoto Abe - 554-554 Statement from the Editor Regarding “‘Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model”
by Eric T. Bradlow - 555-565 —How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
by Andrés Musalem & Yogesh V. Joshi - 566-572 —The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
by Sam K. Hui & Peter S. Fader & Eric T. Bradlow - 573-579 —Wine Journalism—Marketing or Consumers' Guide?
by Øyvind Horverak - 580-588 —Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
by Anne T. Coughlan & Greg Shaffer - 589-598 —The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
by Boris Maciejovsky & David V. Budescu & Dan Ariely - 599-608 —Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
by Rachel R. Chen & Eitan Gerstner & Yinghui (Catherine) Yang - 609-613 Focus on Authors
by anonymous - 614-614 —The 2009 ISMS-MSI Practice Prize Competition
by anonymous - 615-615 —Special Issue of on User-Generated Content (UGC)
by Peter S. Fader & Russell S. Winer
03-04 2009, Volume 28, Issue 2
- 201-201 —Marketing Science and the Financial Crisis
by Eric T. Bradlow - 202-223 Website Morphing
by John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun - 224-224 —Discussion of “Website Morphing”
by Hal Varian - 225-225 —Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun
by John Gittins - 226-226 —Discussion of the Article “Website Morphing”
by Andrew Gelman - 227-228 —Response to Comments on “Website Morphing”
by John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun - 229-238 Slippage in Rebate Programs and Present-Biased Preferences
by Scott M. Gilpatric - 239-250 Movie Advertising and the Stock Market Valuation of Studios: A Case of “Great Expectations?”
by Amit M. Joshi & Dominique M. Hanssens - 251-263 Real-Time Evaluation of E-mail Campaign Performance
by André Bonfrer & Xavier Drèze - 264-273 Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
by Ramanathan Subramaniam & R. Venkatesh - 274-292 Zooming In: Self-Emergence of Movements in New Product Growth
by Jacob Goldenberg & Oded Lowengart & Daniel Shapira - 293-308 Click Fraud
by Kenneth C. Wilbur & Yi Zhu - 309-319 Strategic Assortment Reduction by a Dominant Retailer
by Anthony J. Dukes & Tansev Geylani & Kannan Srinivasan - 320-335 Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
by Sam K. Hui & Peter S. Fader & Eric T. Bradlow - 336-355 Limited Edition Products: When and When Not to Offer Them
by Subramanian Balachander & Axel Stock - 356-372 Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
by Paulo Albuquerque & Bart J. Bronnenberg - 373-396 Market Research and Innovation Strategy in a Duopoly
by Dominique Olié Lauga & Elie Ofek - 397-401 Focus on Authors
by anonymous
01-02 2009, Volume 28, Issue 1
- 1-1 Erratum
by anonymous - 1-19 A Theory of Combative Advertising
by Yuxin Chen & Yogesh V. Joshi & Jagmohan S. Raju & Z. John Zhang - 20-35 Content vs. Advertising: The Impact of Competition on Media Firm Strategy
by David Godes & Elie Ofek & Miklos Sarvary - 36-51 Functional Regression: A New Model for Predicting Market Penetration of New Products
by Ashish Sood & Gareth M. James & Gerard J. Tellis - 52-68 My Mobile Music: An Adaptive Personalization System for Digital Audio Players
by Tuck Siong Chung & Roland T. Rust & Michel Wedel - 69-86 Measuring Brand Value in an Equilibrium Framework
by Avi Goldfarb & Qiang Lu & Sridhar Moorthy - 87-98 Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
by Maarten C. W. Janssen & Marielle C. Non - 99-121 Quantifying the Economic Value of Warranties in the U.S. Server Market
by Junhong Chu & Pradeep K. Chintagunta - 122-135 Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity
by Jie Yu & Peter Goos & Martina Vandebroek - 136-147 The Existence of Low-End Firms May Help High-End Firms
by Ikuo Ishibashi & Noriaki Matsushima - 148-165 Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices
by Xueming Luo - 166-179 —Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
by Peter N. Golder & Rachel Shacham & Debanjan Mitra - 180-192 —Quantity Discounts in Differentiated Consumer Product Markets
by Ramanathan Subramaniam & Esther Gal-Or - 193-197 Focus on Authors
by anonymous - 198-200 2008 Ad Hoc Reviewers
by anonymous
11-12 2008, Volume 27, Issue 6
- 949-960 BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
by Sandy D. Jap & Prasad A. Naik - 961-976 The Role of Targeted Communication and Contagion in Product Adoption
by Puneet Manchanda & Ying Xie & Nara Youn - 977-994 Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
by Amit Pazgal & David Soberman - 995-1011 Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
by Timothy J. Gilbride & Peter J. Lenk & Jeff D. Brazell - 1012-1019 Sale or Lease? Durable-Goods Monopoly with Network Effects
by Hung-Ken Chien & C. Y. Cyrus Chu - 1020-1035 Pricing and Market Concentration in Oligopoly Markets
by Vishal Singh & Ting Zhu - 1036-1054 Building Brands
by M. Berk Ataman & Carl F. Mela & Harald J. van Heerde - 1055-1064 The Dissociation Between Monetary Assessment and Predicted Utility
by On Amir & Dan Ariely & Ziv Carmon - 1065-1082 Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
by Erjen van Nierop & Dennis Fok & Philip Hans Franses - 1083-1096 Biases in Valuation vs. Usage of Innovative Product Features
by Robert J. Meyer & Shenghui Zhao & Jin K. Han - 1097-1110 Modeling DVD Preorder and Sales: An Optimal Stopping Approach
by Sam K. Hui & Jehoshua Eliashberg & Edward I. George - 1111-1125 A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
by Tülin Erdem & Michael P. Keane & Baohong Sun - 1126-1131 —Structural Demand Estimation with Varying Product Availability
by Hernán A. Bruno & Naufel J. Vilcassim - 1132-1136 Focus on Authors
by anonymous
09-10 2008, Volume 27, Issue 5
- 755-763 Class Pricing
by Birger Wernerfelt - 764-778 Network Formation and the Structure of the Commercial World Wide Web
by Zsolt Katona & Miklos Sarvary - 779-795 A Price Discrimination Model of Trade Promotions
by Tony Haitao Cui & Jagmohan S. Raju & Z. John Zhang - 796-810 Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?
by Marshall Freimer & Dan Horsky - 811-828 Supermarket Pricing Strategies
by Paul B. Ellickson & Sanjog Misra - 829-843 A Bivariate Timing Model of Customer Acquisition and Retention
by David A. Schweidel & Peter S. Fader & Eric T. Bradlow - 844-860 Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
by Deepa Chandrasekaran & Gerard J. Tellis - 861-885 Online Auction Demand
by Song Yao & Carl F. Mela - 886-902 Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
by Rajdeep Grewal & Murali Chandrashekaran & F. Robert Dwyer - 903-921 —Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
by Wilfred Amaldoss & James R. Bettman & John W. Payne - 922-931 —Competitive Brand Salience
by Ralf van der Lans & Rik Pieters & Michel Wedel - 932-942 —Trading Up: A Strategic Analysis of Reference Group Effects
by Wilfred Amaldoss & Sanjay Jain - 943-947 Focus on Authors
by anonymous
07-08 2008, Volume 27, Issue 4
- 541-541 —Maximizing Impact via Database Submissions
by Eric T. Bradlow - 542-544 2006 ISMS Practice Prize Competition—Special Section Introduction
by John H. Roberts & Gary L. Lilien - 545-566 —A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
by Jorge Silva-Risso & Irina Ionova - 567-584 —: A Multicategory Brand Equity Model and Its Application at Allstate
by Venkatesh Shankar & Pablo Azar & Matthew Fuller - 585-599 —The Power of CLV: Managing Customer Lifetime Value at IBM
by V. Kumar & Rajkumar Venkatesan & Tim Bohling & Denise Beckmann - 600-609 —Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
by Martin Natter & Andreas Mild & Udo Wagner & Alfred Taudes - 610-626 Digital Piracy: A Competitive Analysis
by Sanjay Jain - 627-641 How Complex Do Movie Channel Contracts Need to Be?
by Sumit Raut & Sanjeev Swami & Eunkyu Lee & Charles B. Weinberg - 642-658 Information Sharing in a Channel with Partially Informed Retailers
by Esther Gal-Or & Tansev Geylani & Anthony J. Dukes - 659-673 Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
by Norris I. Bruce - 674-690 Probabilistic Goods: A Creative Way of Selling Products and Services
by Scott Fay & Jinhong Xie - 691-698 Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
by Joo Heon Park & Douglas L. MacLachlan - 699-716 Disentangling Pioneering Cost Advantages and Disadvantages
by William Boulding & Markus Christen - 717-729 —Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
by Dmitri G. Markovitch & Peter N. Golder - 730-744 Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
by Tansev Geylani & J. Jeffrey Inman & Frenkel Ter Hofstede - 745-748 —The IRI Marketing Data Set
by Bart J. Bronnenberg & Michael W. Kruger & Carl F. Mela - 749-754 Focus on Authors
by anonymous
05-06 2008, Volume 27, Issue 3
- 323-323 —The Scientific Process at Its Best
by Eric T. Bradlow - 324-333 Cross-Brand Pass-Through in Supermarket Pricing
by Jean-Pierre Dubé & Sachin Gupta - 334-355 Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions
by Nitin Mehta & Xinlei (Jack) Chen & Om Narasimhan - 356-378 A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
by Kenneth C. Wilbur - 379-397 What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
by Niladri Syam & Partha Krishnamurthy & James D. Hess - 398-416 Assessing the Consequences of a Channel Switch
by Xinlei (Jack) Chen & George John & Om Narasimhan - 417-429 Category Pricing with State-Dependent Utility
by Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi & Maria Ana Vitorino - 430-442 Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty
by Vikas Mittal & Lawrence Feick & Feisal Murshed - 443-460 Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
by Arnaud De Bruyn & John C. Liechty & Eelko K. R. E. Huizingh & Gary L. Lilien - 461-473 On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market
by Gérard P. Cachon & Christian Terwiesch & Yi Xu - 474-491 —Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit
by Anocha Aribarg & Neeraj Arora - 492-500 —Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes
by Eric T. Anderson & Duncan I. Simester - 501-512 —Optimal Mechanism for Selling a Set of Commonly Ranked Objects
by Juan Feng - 513-530 —Vertical Information Sharing in a Volatile Market
by Chuan He & Johan Marklund & Thomas Vossen - 531-532 —Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego
by Timothy L. Keiningham & Lerzan Aksoy & Bruce Cooil & Tor Wallin Andreassen - 533-534 —Can Behavioral WOM Measures Provide Insight into the Net Promoter © Concept of Customer Loyalty?
by Neil A. Morgan & Lopo L. Rego - 535-540 Focus on Authors
by anonymous
03-04 2008, Volume 27, Issue 2
- 147-167 The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
by James G. Maxham, III & Richard G. Netemeyer & Donald R. Lichtenstein - 168-184 Signaling Quality Through Specialization
by Ajay Kalra & Shibo Li - 185-204 A Hidden Markov Model of Customer Relationship Dynamics
by Oded Netzer & James M. Lattin & V. Srinivasan - 205-224 Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
by Joachim Vosgerau & Erin Anderson & William T. Ross, Jr. - 225-235 Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions
by Rakesh Niraj & V. Padmanabhan & P. B. Seetharaman - 236-246 Research Note—Attention Arousal Through Price Partitioning
by Marco Bertini & Luc Wathieu - 247-261 Research Note—Channel Structure with Knowledge Spillovers
by Sudheer Gupta - 262-282 Research Note—Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
by Aradhna Krishna & M. Utku Ünver - 283-299 Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
by Junhong Chu & Pradeep Chintagunta & Javier Cebollada - 300-307 The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
by Thomas J. Steenburgh - 308-311 Focus on Authors
by anonymous - 312-321 2006-2007 Guest Area Editors and Ad Hoc Reviewers
by anonymous
01-02 2008, Volume 27, Issue 1
- 1-3 Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
by Arvind Rangaswamy & James J. Cochran & Tülin Erdem & John R. Hauser & Robert J. Meyer - 4-6 Editorial—Enticing and Publishing the Home Run Paper
by Eric T. Bradlow - 7-8 Editorial—Database Submissions
by Steven M. Shugan & Eric T. Bradlow - 9-11 Editorial—Introduction to the Special Classics Issue
by Steven M. Shugan - 12-14 Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure
by Richard H. Thaler - 15-25 Mental Accounting and Consumer Choice
by Richard H. Thaler - 26-28 Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
by Peter M. Guadagni & John D. C. Little - 29-48 A Logit Model of Brand Choice Calibrated on Scanner Data
by Peter M. Guadagni & John D. C. Little - 49-51 Commentary—Managing Channel Profits
by Abel P. Jeuland & Steven M. Shugan - 52-69 Managing Channel Profits
by Abel P. Jeuland & Steven M. Shugan - 70-84 The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
by Erin Anderson - 85-87 Commentary—Defensive Marketing Strategies
by John R. Hauser & Steven M. Shugan - 88-110 Defensive Marketing Strategies
by John R. Hauser & Steven M. Shugan - 111-114 Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
by Richard Staelin - 115-130 An Industry Equilibrium Analysis of Downstream Vertical Integration
by Timothy W. McGuire & Richard Staelin - 131-132 Commentary—Optimal Pricing and Return Policies for Perishable Commodities
by Barry Alan Pasternack - 133-140 Optimal Pricing and Return Policies for Perishable Commodities
by Barry Alan Pasternack - 141-145 Focus on Authors
by anonymous
11-12 2007, Volume 26, Issue 6
- 731-741 —Causality, Unintended Consequences and Deducing Shared Causes
by Steven M. Shugan - 742-757 Zero as a Special Price: The True Value of Free Products
by Kristina Shampanier & Nina Mazar & Dan Ariely - 758-773 The Value of Quality
by Gerard J. Tellis & Joseph Johnson - 774-791 Innovation and the Durable Goods Monopolist: The Optimality of Frequent New-Version Releases
by Ramesh Sankaranarayanan