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The advantages of using Best-Worst Model for hybrid products

Author

Listed:
  • Anca Tamas

    (Center of International Business and Economics, Bucharest University of Economic Studies)

  • Ruxandra Popescu

    (Bucharest University of Economic Studies)

Abstract

Purpose-the aim of this paper is to highlight the advantages of using Best-Worst Model to find out the importance of country of origin of hybrid products for specialistsDesign/Methodology/Approach-quantitative methods: questionnaires. SPSS was used for computing the scores and to check out if the gender or age has an influence on the scores.Findings- for specialists or consumers familiar with products, country of origin is of low importance, it is less important comparing to price or quality and it doesn?t have a significant effect on buying intention.Practical implications-the paper is very for researchers, it was proved that Best-Worst Model is more objective than other types of survey.Originality/Value-the application of the Best-Worst Model on specific categories of goods.

Suggested Citation

  • Anca Tamas & Ruxandra Popescu, 2017. "The advantages of using Best-Worst Model for hybrid products," Proceedings of Economics and Finance Conferences 4507471, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:4507471
    as

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    References listed on IDEAS

    as
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    3. Mick, David Glen, 1996. "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 106-119, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Best-Worst Model; consumer behavior; hybrid products;
    All these keywords.

    JEL classification:

    • B41 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Economic Methodology
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods

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