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The Future of Internet Era Organizations – The Concept of Chief Complementary Officer

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  • Seppälä, Timo
  • Vuori, Mervi
  • Laine, Jari
  • Eloranta, Eero

Abstract

Due to increasing complexity in the trade of customized intermediate goods, final products and services in global value and innovation networks, we envision the emergence of a new professional group: the Chief Complementary Officer. The rationale behind this concept is that the idea of complementarity in configuring value offerings may be quite useful in regards to coping with these complexities. The brief proposes that firms and nations should develop analysis of overlapping systems of complements and form their strategies and structures accordingly. The era of the Chief Complementary Officer emerges.

Suggested Citation

  • Seppälä, Timo & Vuori, Mervi & Laine, Jari & Eloranta, Eero, 2013. "The Future of Internet Era Organizations – The Concept of Chief Complementary Officer," ETLA Brief 15, The Research Institute of the Finnish Economy.
    • Handle: RePEc:rif:briefs:15
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    References listed on IDEAS

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    1. Henri Simula & Mervi Vuori, 2012. "Benefits And Barriers Of Crowdsourcing In B2b Firms: Generating Ideas With Internal And External Crowds," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19.
    2. Milgrom, Paul & Roberts, John, 1995. "Complementarities and fit strategy, structure, and organizational change in manufacturing," Journal of Accounting and Economics, Elsevier, vol. 19(2-3), pages 179-208, April.
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