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Supplier Encroachment with Mutual Outsourcing

Author

Listed:
  • Chrysovalantou Milliou
  • Konstantinos Serfes

Abstract

We examine the incentives and implications of supplier encroachment, when final good produc-tion requires the use of multiple complementary inputs and the entry of a supplier into the final good market gives rise to mutual outsourcing of inputs between the encroaching supplier and the incumbent. We show that, post encroachment, mutual outsourcing between the competing final good producers is indeed the equilibrium. We also show, contrary to existing results, that encroachment can raise the input price paid by the incumbent and reduce consumer surplus. Nevertheless, the incumbent can benefit from encroachment due to the generation of a new profits source: input sales to the encroaching supplier. It can benefit even without enjoying a cost or a first mover advantage. This would have been impossible in an environment with a single input and without mutual outsourcing. Our analysis yields novel managerial, empirical and policy implications.

Suggested Citation

  • Chrysovalantou Milliou & Konstantinos Serfes, 2023. "Supplier Encroachment with Mutual Outsourcing," CESifo Working Paper Series 10519, CESifo.
  • Handle: RePEc:ces:ceswps:_10519
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    References listed on IDEAS

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    4. Noriaki Matsushima & Tomomichi Mizuno & Cong Pan, 2018. "A manufacturer's incentive to open its direct channel and its impact on welfare," ISER Discussion Paper 1026, Institute of Social and Economic Research, Osaka University.
    5. Zhuoxin Li & Stephen M. Gilbert & Guoming Lai, 2015. "Supplier Encroachment as an Enhancement or a Hindrance to Nonlinear Pricing," Production and Operations Management, Production and Operations Management Society, vol. 24(1), pages 89-109, January.
    6. Céline Bonnet & Pierre Dubois, 2010. "Inference on vertical contracts between manufacturers and retailers allowing for nonlinear pricing and resale price maintenance," RAND Journal of Economics, RAND Corporation, vol. 41(1), pages 139-164, March.
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    More about this item

    Keywords

    supplier encroachment; complementary inputs; mutual outsourcing; outsourcing; input pricing; market entry;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production

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