IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-92491-1_49.html
   My bibliography  Save this book chapter

COVID-19 Pandemic and High Health Risk as a New Controlling Force of Travel Motivation and Tourism Chain Value

In: Transcending Borders in Tourism Through Innovation and Cultural Heritage

Author

Listed:
  • Mohamed Boukherouk

    (Cadi Ayyad University Marrakech)

  • Hicham Ouakil

    (Ibn Tofail University Kenitra)

  • Adil El Filali

    (Cadi Ayyad University Marrakech)

Abstract

The COVID-19 pandemic has shaken tourism system, production process, service delivery, and tourist’s motivation. The interruption of tourist activities is correlated with the climate of health risk and the atmosphere that has reigned, which will probably impact the minds of tourists and the sector suppliers. This disruptive situation will break with the traditional behavior of different stakeholders. Such situation necessitates a re-consideration of the motivations and the drivers of tourist’s consumption. The rise of a new era of health-friendly tourism pushes the tourism chain to adapt and offer new designed products enriched with health and sanitary protocols. This study sheds light on the importance of health risk in the context of COVID-19 in the international tourist market. It also examines tourists’ perceptions of the changes and elements introduced to service delivery by operators to respond to the new health risk challenges. The study showed that despite the protocols aiming at reassuring tourists, the virus and the difficulty to make a decision are two main causes of a high degree of risk.

Suggested Citation

  • Mohamed Boukherouk & Hicham Ouakil & Adil El Filali, 2022. "COVID-19 Pandemic and High Health Risk as a New Controlling Force of Travel Motivation and Tourism Chain Value," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 829-842, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-92491-1_49
    DOI: 10.1007/978-3-030-92491-1_49
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-92491-1_49. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.