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law and economics of copyright and trademarks on the Internet

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  • Stefan Bechtold

Abstract

This article provides an overview of the new opportunities and challenges for copyright and trademark law and economics research created by the Internet. It reviews the relevant literature in the field of copyright law, in particular as it relates to piracy, liability and market structure, Digital Rights Management, the relationship between copyright and contract, and incentives for creativity. As far as trademark law is concerned, the article describes the empirical literature, focusing on keyword advertising. The article concludes with an outlook on future research areas and methodologies.

Suggested Citation

  • Stefan Bechtold, 2013. "law and economics of copyright and trademarks on the Internet," The New Palgrave Dictionary of Economics,, Palgrave Macmillan.
    • Handle: RePEc:pal:dofeco:v:7:year:2013:doi:3900
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    File URL: http://www.dictionaryofeconomics.com/article?id=pde2013_L000245
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    More about this item

    Keywords

    copyright; e-commerce; Internet; trademark;
    All these keywords.

    JEL classification:

    • K0 - Law and Economics - - General
    • K29 - Law and Economics - - Regulation and Business Law - - - Other
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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