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Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation

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  • Clegg, Melanie
  • Hofstetter, Reto
  • Blohm, Ivo
  • Bravin, Marc

Abstract

Innovation platforms are powerful instruments for harnessing crowd creativity. Yet, platform users still struggle with cognitive barriers when looking to unfold their creative potential. This conceptual article identifies three barriers from innovation literature and outlines how artificial intelligence can help users overcome these barriers.

Suggested Citation

  • Clegg, Melanie & Hofstetter, Reto & Blohm, Ivo & Bravin, Marc, 2022. "Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(6), pages 40-47.
    • Handle: RePEc:zbw:hsgmrs:279711
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    References listed on IDEAS

    as
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