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Kundensegmentierung für eine nachhaltige und gesunde Ernährung

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  • Rudolph, Thomas
  • Kralle, Nora
  • Eggenschwiler, Matthias

Abstract

Nachhaltigkeits- und Gesundheitsbewusstsein prägen unser Essverhalten – ein Trend, den Covid-19 weiter verstärkt hat. Der vorliegende Artikel segmentiert Schweizer Konsumenten danach, wie nachhaltig und gesund sie sich ernähren. Dies ermöglicht Lebensmittelindustrie und -handel eine zeitgemässe Sortimentsgestaltung und Kundenansprache.

Suggested Citation

  • Rudolph, Thomas & Kralle, Nora & Eggenschwiler, Matthias, 2021. "Kundensegmentierung für eine nachhaltige und gesunde Ernährung," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(3), pages 34-43.
    • Handle: RePEc:zbw:hsgmrs:276141
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    References listed on IDEAS

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    1. Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2004. "Country and consumer segmentation : Multi-level latent class analysis of financial product ownership," Other publications TiSEM fb506162-d125-4091-9083-9, Tilburg University, School of Economics and Management.
    2. Valeria Borsellino & Sina Ahmadi Kaliji & Emanuele Schimmenti, 2020. "COVID-19 Drives Consumer Behaviour and Agro-Food Markets towards Healthier and More Sustainable Patterns," Sustainability, MDPI, vol. 12(20), pages 1-26, October.
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