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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Author

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  • Mkedder Nadjim

    (Anadolu University, Department of Marketing, Yeşiltepe, Yunus Emre Campus, 26470 Tepebaşı/Eskişehir, Turkey)

  • Bakir Mahmut

    (Samsun University, Department of Aviation Management, İstiklal Denizevleri Str., 55420 Ondokuzmayıs/Samsun, Turkey)

  • Lachachi Abdelheq

    (University of Tlemcen, Department of Management, University Aboubekr Belkaid, 22, Abi Ayed Abdelkrim Street, BP119, 13000, Tlemcen, Algeria)

Abstract

Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries.

Suggested Citation

  • Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021. "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 124-148, December.
    • Handle: RePEc:vrs:jmbace:v:29:y:2021:i:4:p:124-148:n:6
    DOI: 10.7206/cemj.2658-0845.62
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    References listed on IDEAS

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    9. Dutta, Sujay & Yaprak, Attila & Grewal, Dhruv, 2017. "Fairness perceptions of retail price increases by foreign and domestic brands: The roles of ethnocentric beliefs, profit stickiness, and contextual information," Journal of Business Research, Elsevier, vol. 75(C), pages 37-45.
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    Cited by:

    1. Ralph Stephen Leyeza & Mikka Marielle Boado & Obed Butacan & Donn Enrique Moreno & Lourdes Deocariza, 2023. "The Role of Loan-Related Risk Appetite in the Relationship between Financial Risk Considerations and MSME Growth Decision: A Mediation Analysis," JRFM, MDPI, vol. 16(5), pages 1-20, May.
    2. Hongpeng Guo & Xiangnan Sun & Chulin Pan & Shuang Xu & Nan Yan, 2022. "The Sustainability of Fresh Agricultural Produce Live Broadcast Development: Influence on Consumer Purchase Intentions Based on Live Broadcast Characteristics," Sustainability, MDPI, vol. 14(12), pages 1-19, June.

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    More about this item

    Keywords

    SOR theory; perceived quality; local products; consumer purchase intention; dairy products;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis

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