IDEAS home Printed from https://ideas.repec.org/a/vra/pr2010/y2020i1p275-288.html
   My bibliography  Save this article

Thematic Analysis And Evaluation Of Hotel Brand Effectiveness

Author

Listed:
  • Gergana Angelova

    (Southwestern University "Neofit Rilski")

Abstract

Brand effectiveness plays an important role in the business bottom line. It depends on customer desire, purchase decision, satisfaction and loyalty. Brand exists in customers' mind, it brings forth distinct associations and is predominantly perceived as something intangible and hard to describe and evaluate. This paper has the objective to analyze and evaluate the hotel brand effectiveness through a proper set of factors (indicators). The research methodology entails a thematic analysis of tourists' reviews made on the TripAdvisor website, where data has been derived from.

Suggested Citation

  • Gergana Angelova, 2020. "Thematic Analysis And Evaluation Of Hotel Brand Effectiveness," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 275-288, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:275-288
    DOI: 10.36997/TC2020.275
    as

    Download full text from publisher

    File URL: https://drive.google.com/uc?export=download&id=13vXZVTMlJzguLte8OzSRyx7GmBHrvyI2
    Download Restriction: no
    File URL: https://libkey.io/10.36997/TC2020.275?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    hotel brand; thematic analysis; brand effectiveness; customer feedback.;
    All these keywords.

    JEL classification:

    • Z39 - Other Special Topics - - Tourism Economics - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:pr2010:y:2020:i:1:p:275-288. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevarbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.