IDEAS home Printed from https://ideas.repec.org/a/uii/jsbuii/v20y2017i1p70-87id6603.html
   My bibliography  Save this article

Pengujian model second order pada dimensi-dimensi citra toko

Author

Listed:
  • Siti Saroh

Abstract

Penelitan tentang dimensi citra toko umumnya terbatas pada penggunaan variabel laten yang diukur melalui satu tahap (single order), padahal indikator dari citra toko sangat variatif dan komplek. Tujuan penelitian ini menguji dimensi citra toko melalui pengujian dua tahap (second order). Alat analisis yang digunakan adalah Generalized Structured Component Analysis (GSCA). Analisis GSCA dapat diterapkan pada hubungan antar variabel yang komplek, GSCA dapat digunakan pada model struktural yang melibatkan variabel dengan indikator dan butir serta dinyatakan dalam bentuk diagram jalur. Hasil temuan menunjukkan bahwa dimensi-dimensi yang mempengaruhi terbentuknya citra toko oleh-oleh berdasar persepsi konsumen, apabila diurutkan secara rangking maka memperoleh hasil sebagai berikut; dimensi Institusi Toko Eceran, Barang Dagangan, Kemudahan, Fisik, Suasana Toko, Pelayanan, dan terakhir dimensi Para Pembeli.

Suggested Citation

  • Siti Saroh, 2017. "Pengujian model second order pada dimensi-dimensi citra toko," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 20(1), pages 70-87.
    • Handle: RePEc:uii:jsbuii:v:20:y:2017:i:1:p:70-87:id:6603
    as

    Download full text from publisher

    File URL: https://journal.uii.ac.id/JSB/article/view/6603/7002
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uii:jsbuii:v:20:y:2017:i:1:p:70-87:id:6603. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Yuliani (email available below). General contact details of provider: https://journal.uii.ac.id/JSB/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.