IDEAS home Printed from https://ideas.repec.org/a/uii/jsbuii/v19y2015i1p56-68id4383.html
   My bibliography  Save this article

Pengaruh indikator daring: Surel dan layanan pelanggan terhadap kesetiaan pelanggan (Studi empiris: Anggota Fitness First di Jakarta)

Author

Listed:
  • Henilia Yulita
  • Michael Christian

Abstract

Penelitian ini bertujuan untuk mengetahuiPengaruh Indikator Daring: Surel dan Layanan Pelanggan Terhadap Kesetiaan Pelanggan pada anggota Fitness First di Jakarta. Simple random sampling digunakan dalam penelitian ini sebagai teknik pengambilan sampel dan kuesioner digunakan sebagai metode pengumpulan data.Teknik analisis data dilakukan dengan studi kausal yaitu mencari pengaruh antara variabel terikat dan variabel bebas.Analisis data dilakukan terhadap 200 responden yang merupakan anggota yang menjadi Fitness First di Jakarta.Jenis penelitian yang digunakan menurut tingkat ekspalansi/penjelasan, maka jenis penelitian ini adalah penelitian asosiatif.Dalam penelitian ini jenis data yang dikumpulkan mengunakan teknik pengumpulan data berupa kuesioner (angket) dengan memberikan pertanyaan-pertanyaan tertulis kepada responden untuk dijawab. Hasil penelitian ini menunjukkan bahwa kedua variabel email marketing dan layanan pelanggan secara bersama-sama memiliki pengaruh terhadap kesetiaan secara signifikan.

Suggested Citation

  • Henilia Yulita & Michael Christian, 2015. "Pengaruh indikator daring: Surel dan layanan pelanggan terhadap kesetiaan pelanggan (Studi empiris: Anggota Fitness First di Jakarta)," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 19(1), pages 56-68.
    • Handle: RePEc:uii:jsbuii:v:19:y:2015:i:1:p:56-68:id:4383
    as

    Download full text from publisher

    File URL: https://journal.uii.ac.id/JSB/article/view/4383/3868
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:uii:jsbuii:v:19:y:2015:i:1:p:56-68:id:4383. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ana Yuliani (email available below). General contact details of provider: https://journal.uii.ac.id/JSB/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.