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Consumer orientations of second-hand clothing shoppers

Author

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  • Mostafa Zaman
  • Hyejune Park
  • Youn-Kyung Kim
  • Soo-Hee Park

Abstract

This study examined whether consumer orientations differ among frequent shoppers of three types of second-hand clothing stores: consignment stores, online stores, and thrift stores. The literature suggests that second-hand clothing shoppers can be described by six consumer orientations: frugality, style consciousness, ecological consciousness, dematerialism, nostalgia proneness, and fashion consciousness. The data collected via online survey consisted of 600 consumers in the US (200 consignment store shoppers, 200 online shoppers, and 200 thrift store shoppers). The results from a profile analysis and ANOVA demonstrate that the three types of second-hand retailers have distinct profiles in consumer orientations and thus cannot be lumped together as one retailer group. Consignment store shoppers had higher scores on nostalgia proneness and fashion consciousness than thrift store shoppers; online shoppers had higher scores on nostalgia proneness and fashion consciousness than thrift store shoppers; and thrift store shoppers had the highest score on dematerialism. Specific implications for each second-hand clothing store are provided.

Suggested Citation

  • Mostafa Zaman & Hyejune Park & Youn-Kyung Kim & Soo-Hee Park, 2019. "Consumer orientations of second-hand clothing shoppers," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 10(2), pages 163-176, April.
    • Handle: RePEc:taf:rgfmxx:v:10:y:2019:i:2:p:163-176
    DOI: 10.1080/20932685.2019.1576060
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    Cited by:

    1. Vimi Jham & Sita Mishra & Sheetal Jain, 2023. "Hedonic Value and Collaborative Luxury Consumption: A Moderated Mediation Model," Paradigm, , vol. 27(2), pages 136-152, December.
    2. Razvan-Andrei Corbos & Ovidiu-Iulian Bunea & Monica Triculescu, 2023. "Towards Sustainable Consumption: Consumer Behavior and Market Segmentation in the Second-Hand Clothing Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1064-1064, November.

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