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Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices

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  • Luca Stanca
  • Marco Gui
  • Marcello Gallucci

Abstract

This article investigates experimentally the effects of sensational content on viewing choices and satisfaction in television consumption. The authors found that the presence of verbal violence in one program causes subjects to watch more of that program. However, subjects do not experience higher satisfaction with the program. In addition, they report lower satisfaction with the overall viewing experience. These findings are robust to the use of different program types for the experimental manipulation. Overall, the results pose a challenge to the use of audience figures as a measure of enjoyment or satisfaction.

Suggested Citation

  • Luca Stanca & Marco Gui & Marcello Gallucci, 2013. "Attracted but Unsatisfied: The Effects of Sensational Content on Television Consumption Choices," Journal of Media Economics, Taylor & Francis Journals, vol. 26(2), pages 82-97, June.
  • Handle: RePEc:taf:jmedec:v:26:y:2013:i:2:p:82-97
    DOI: 10.1080/08997764.2013.785552
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    Cited by:

    1. Nodir Adilov & Hugh J. Martin, 2013. "Editors' Note on Future Directions for the Journal of Media Economics," Journal of Media Economics, Taylor & Francis Journals, vol. 26(3), pages 115-119, September.
    2. Nicola Matteucci & Silvio Minnetti & Paolo Nanni, 2016. "Economia civile e gioco d?azzardo: la rete Slot Mob e l?esperienza delle Marche," PRISMA Economia - Societ? - Lavoro, FrancoAngeli Editore, vol. 2016(3), pages 168-191.
    3. Rotondi, Valentina & Stanca, Luca & Tomasuolo, Miriam, 2017. "Connecting alone: Smartphone use, quality of social interactions and well-being," Journal of Economic Psychology, Elsevier, vol. 63(C), pages 17-26.

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