IDEAS home Printed from https://ideas.repec.org/a/spr/elmark/v33y2023i1d10.1007_s12525-023-00640-9.html
   My bibliography  Save this article

Explanation matters: An experimental study on explainable AI

Author

Listed:
  • Pascal Hamm

    (EBS University)

  • Michael Klesel

    (University of Twente)

  • Patricia Coberger

    (Darmstadt University of Applied Science)

  • H. Felix Wittmann

    (University of Cambridge)

Abstract

Explainable artificial intelligence (XAI) is an important advance in the field of machine learning to shed light on black box algorithms and thus a promising approach to improving artificial intelligence (AI) adoption. While previous literature has already addressed the technological benefits of XAI, there has been little research on XAI from the user’s perspective. Building upon the theory of trust, we propose a model that hypothesizes that post hoc explainability (using Shapley Additive Explanations) has a significant impact on use-related variables in this context. To test our model, we designed an experiment using a randomized controlled trial design where participants compare signatures and detect forged signatures. Surprisingly, our study shows that XAI only has a small but significant impact on perceived explainability. Nevertheless, we demonstrate that a high level of perceived explainability has a strong impact on important constructs including trust and perceived usefulness. A post hoc analysis shows that hedonic factors are significantly related to perceived explainability and require more attention in future research. We conclude with important directions for academia and for organizations.

Suggested Citation

  • Pascal Hamm & Michael Klesel & Patricia Coberger & H. Felix Wittmann, 2023. "Explanation matters: An experimental study on explainable AI," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
  • Handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00640-9
    DOI: 10.1007/s12525-023-00640-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12525-023-00640-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12525-023-00640-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jussupow, Ekaterina & Spohrer, Kai & Heinzl, Armin & Gawlitza, Joshua, 2021. "Augmenting Medical Diagnosis Decisions? An Investigation into Physicians’ Decision-Making Process with Artificial Intelligence," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 137446, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Bjoern Niehaves & Kevin Ortbach, 2016. "The inner and the outer model in explanatory design theory: the case of designing electronic feedback systems," European Journal of Information Systems, Taylor & Francis Journals, vol. 25(4), pages 303-316, July.
    3. Scott Thiebes & Sebastian Lins & Ali Sunyaev, 2021. "Trustworthy artificial intelligence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 447-464, June.
    4. Arun Rai, 2020. "Explainable AI: from black box to glass box," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 137-141, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roman Lukyanenko & Wolfgang Maass & Veda C. Storey, 2022. "Trust in artificial intelligence: From a Foundational Trust Framework to emerging research opportunities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1993-2020, December.
    2. Rongbin Yang & Santoso Wibowo, 2022. "User trust in artificial intelligence: A comprehensive conceptual framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2053-2077, December.
    3. Jana Gerlach & Paul Hoppe & Sarah Jagels & Luisa Licker & Michael H. Breitner, 2022. "Decision support for efficient XAI services - A morphological analysis, business model archetypes, and a decision tree," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2139-2158, December.
    4. Tinglong Dai & Sridhar Tayur, 2022. "Designing AI‐augmented healthcare delivery systems for physician buy‐in and patient acceptance," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4443-4451, December.
    5. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    6. Ekaterina Jussupow & Kai Spohrer & Armin Heinzl & Joshua Gawlitza, 2021. "Augmenting Medical Diagnosis Decisions? An Investigation into Physicians’ Decision-Making Process with Artificial Intelligence," Information Systems Research, INFORMS, vol. 32(3), pages 713-735, September.
    7. Kevin Bauer & Andrej Gill, 2024. "Mirror, Mirror on the Wall: Algorithmic Assessments, Transparency, and Self-Fulfilling Prophecies," Information Systems Research, INFORMS, vol. 35(1), pages 226-248, March.
    8. Mi, Yunlong & Wang, Zongrun & Quan, Pei & Shi, Yong, 2024. "A semi-supervised concept-cognitive computing system for dynamic classification decision making with limited feedback information," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1123-1138.
    9. Trocin, Cristina & Hovland, Ingrid Våge & Mikalef, Patrick & Dremel, Christian, 2021. "How Artificial Intelligence affords digital innovation: A cross-case analysis of Scandinavian companies," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    10. Mari, Alex & Mandelli, Andreina & Algesheimer, René, 2024. "Empathic voice assistants: Enhancing consumer responses in voice commerce," Journal of Business Research, Elsevier, vol. 175(C).
    11. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
    12. Alex Mari & Andreina Mandelli & René Algesheimer, 2023. "Shopping with Voice Assistants: How Empathy Affects Individual and Family Decision-Making Outcomes," Working Papers 399, University of Zurich, Department of Business Administration (IBW).
    13. Valeria D’Amato & Rita D’Ecclesia & Susanna Levantesi, 2022. "ESG score prediction through random forest algorithm," Computational Management Science, Springer, vol. 19(2), pages 347-373, June.
    14. Patrick Rehill & Nicholas Biddle, 2023. "Transparency challenges in policy evaluation with causal machine learning -- improving usability and accountability," Papers 2310.13240, arXiv.org, revised Mar 2024.
    15. Piotr Tomasz Makowski & Yuya Kajikawa, 2021. "Automation-driven innovation management? Toward Innovation-Automation-Strategy cycle," Papers 2103.02395, arXiv.org.
    16. Janasz, Tomasz & Mortensen, Peter & Reisswig, Christian & Weller, Tobias & Herrmann, Maximilian & Crnoja, Ivona & Höhne, Johannes, 2021. "Advancements in ML-Enabled Intelligent Document Processing and How to Overcome Adoption Challenges in Enterprises," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 75(3), pages 340-358.
    17. Abdallah Moubayed & Abdallah Shami & Anwer Al-Dulaimi, 2022. "On End-to-End Intelligent Automation of 6G Networks," Future Internet, MDPI, vol. 14(6), pages 1-28, May.
    18. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
    19. John-Mathews, Jean-Marie, 2022. "Some critical and ethical perspectives on the empirical turn of AI interpretability," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    20. Scott Thiebes & Sebastian Lins & Ali Sunyaev, 2021. "Trustworthy artificial intelligence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 447-464, June.

    More about this item

    Keywords

    Artificial intelligence; AI; XAI; Perception; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00640-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.