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The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001

Author

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  • Greg Richards

    (Fundacio Interarts, c/Mallorca 272, 9a, 08037 Barcelona, Catalonia, Spain, grichards@interarts.net)

  • Julie Wilson

    (Fundacio Interarts, c/Mallorca 272, 9a, 08037 Barcelona, Catalonia, Spain, jw@urv.net)

Abstract

Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged the 'Cultural Capital of Europe' event in 2001. The aims were to attract visitors and to stimulate cultural consumption among residents, while positioning Rotterdam as a cultural destination. Over 2000 questionnaire responses by resident and non-resident visitors to the Cultural Capital event were used to evaluate the image effects of the event. In depth interviews were also undertaken with policy-makers and cultural managers, to permit evaluation of survey findings in the context of richer qualitative material. The image of the city as a cultural destination did improve in 2001, but the physical and tangible elements of the city's image (modern architecture, water) and its character as the working city of the Netherlands continued to dominate.

Suggested Citation

  • Greg Richards & Julie Wilson, 2004. "The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001," Urban Studies, Urban Studies Journal Limited, vol. 41(10), pages 1931-1951, September.
  • Handle: RePEc:sae:urbstu:v:41:y:2004:i:10:p:1931-1951
    DOI: 10.1080/0042098042000256323
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    References listed on IDEAS

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    1. Graeme Evans, 2003. "Hard‐branding the cultural city – from Prado to Prada," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 27(2), pages 417-440, June.
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    3. Pavluković, Vanja & Armenski, Tanja & Alcántara-Pilar, Juan Miguel, 2017. "Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?," Tourism Management, Elsevier, vol. 63(C), pages 42-53.
    4. Andrea Lucarelli, 2018. "Co-branding public place brands: towards an alternative approach to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 260-271, November.
    5. Ida Andersson & Thomas Niedomysl, 2010. "Clamour For Glamour? City Competition For Hosting The Swedish Tryouts To The Eurovision Song Contest," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 101(2), pages 111-125, April.
    6. Sining Kong & Huan Chen, 2018. "Wonderland in winter and little Europe in summer: a case study on how Harbin promotes its international image," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 272-284, November.
    7. Pamela Wicker & John C Whitehead & Daniel S Mason & Bruce K Johnson, 2017. "Public support for hosting the Olympic Summer Games in Germany: The CVM approach," Urban Studies, Urban Studies Journal Limited, vol. 54(15), pages 3597-3614, November.
    8. Christina Fischer & Rüdiger Hamm, 2019. "Football clubs and regional image [Fußballvereine und regionales Image]," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 39(1), pages 1-23, February.
    9. Yolal, Medet & Gursoy, Dogan & Uysal, Muzaffer & Kim, Hyelin (Lina) & Karacaoğlu, Sıla, 2016. "Impacts of festivals and events on residents’ well-being," Annals of Tourism Research, Elsevier, vol. 61(C), pages 1-18.
    10. Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
    11. Elena Bogan & Dana Maria (Oprea) Constantin & Ana-Maria Roanghes-Mureanu & Elena Grigore & Gabriela Dirloman, 2017. "The Role of Festivals in Developing and Promoting the Urban Tourism in the Bucharest Municipality," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(4), pages 12-18, December.
    12. Rãzvan-Andrei CORBOª & Ruxandra-Irina POPESCU, 2013. "Study regarding Theatres' Role in Increasing Urban Competitiveness Abstract: The analysis of successful experiences in urban development shows that one important vector in increasing the popularity of," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2013(20), pages 78-96, June.
    13. Alessandro Crociata & Iacopo Odoardi & Massimiliano Agovino & Pier Luigi Sacco, 2020. "A missing link? Cultural capital as a source of human capital: evidence from Italian regional data," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 64(1), pages 79-109, February.

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