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Place Branding: The State of the Art

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  • Peter van Ham

    (The Netherlands Institute of International Relations “Clingendaelâ€)

Abstract

This article examines the relevance of place branding as a political phenomenon in international politics. After setting place branding in a historical and conceptual context, it maps out the connections between branding and international politics by looking at three examples. First, it examines the challenges facing the European Union to strengthen its image as a global player. Second, it analyzes the efforts of the United States to deal with its collapsing image in the aftermath of its failing “war on terror†and military intervention in Iraq. Third, it examines negative place branding by focusing on the Borat movie that upset Kazakhstan in 2006 and the cartoon crisis that erupted in Denmark in September 2005. This article also aims to situate the practice of place branding in a broader analytical context. It argues that place branding is part of a wider spectrum of postmodern power, where soft power and public diplomacy also have their place.

Suggested Citation

  • Peter van Ham, 2008. "Place Branding: The State of the Art," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 126-149, March.
    • Handle: RePEc:sae:anname:v:616:y:2008:i:1:p:126-149
    DOI: 10.1177/0002716207312274
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    References listed on IDEAS

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    1. Ian Manners, 2002. "Normative Power Europe: A Contradiction in Terms?," Journal of Common Market Studies, Wiley Blackwell, vol. 40(2), pages 235-258, June.
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    Cited by:

    1. Di Wu & Neil M. Coe, 2023. "Bottom-up cluster branding through boundary spanners: The case of the Jingdezhen ceramics cluster in China," Urban Studies, Urban Studies Journal Limited, vol. 60(14), pages 2874-2900, November.
    2. Isabelle Karlsson, 2022. "“We try to be nuanced everywhere all the time”: Sweden’s feminist foreign policy and discursive closure in public diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 325-334, December.
    3. Ida Andersson & Laura James, 2018. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden," Urban Studies, Urban Studies Journal Limited, vol. 55(15), pages 3437-3453, November.
    4. Andrea Pavón-Guinea, 2024. "Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 44-54, March.

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