The Influence of Social Media on Self-Esteem among International Business Students in One of the Public Universities

Over the past few decades, there has been a remarkable expansion of Information Communication Technology (ICT), leading to significant changes in our lives as we advance in years. Internet addiction has become a major global concern, with the number of affected individuals increasing daily. The Internet has become the primary source of knowledge, and the exponential rise in students' engagement with social media is a noteworthy phenomenon. However, it cannot be overlooked that students are spending more time on social media than on their studies, which can hurt their exam performance unless they allocate more time to learning. Therefore, this paper explores the extent to which factors of social media usage and social media addiction influence self-esteem. The target respondents were among the 97 students of Part 5 in the international business program in UiTM. The objective of this study is to investigate factors of low self-esteem among teenagers (IB students) which it narrows down to the following aim; to identify the relationship between the usage of social media and low self-esteem and to measure the relationship between social media addiction and low self-esteem. The finding of this study revealed that social media addiction has positively influenced the teenager’s self-esteem. Consequently, the result of this study is hoped to help future research to do relevant & further study on social media associated with self-esteem. Besides that, it also gives recommendations to teenagers to foster healthier digital habits and strike a balance between online activities and their daily responsibilities.