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The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence

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  • Dominik M Piehlmaier
  • J Jeffrey Inman
  • Andrew T Stephen
  • Andrew T Stephen

Abstract

This study examines the impact of shared decision-making on investor overconfidence. Data from 2,000 investors, 6,394 consumers, and 657 experimental participants shed light on whether consumers who engage in joint financial decision-making are less affected by investor overconfidence than those who decide on their own. The findings show that investors who jointly decide are substantially less overconfident. However, family- or friend-inclined interactions are more effective in reducing overconfidence than relying on a financial advisor. The current research theoretically argues and empirically shows that shared metaknowledge drives this diminishing effect by highlighting unknown aspects of a financial decision. Compared to providing investors with solutions, problem reformulation, validation, or legitimation, only metaknowledge consistently decreases overconfidence in joint financial decision-making. It is argued that the process of highlighting unknowns can explain why interactions with family and friends have a more pronounced impact on investor overconfidence than consulting a professional advisor. The study provides a feasible debiasing tool to consumers, financial institutions, and other financial service providers to decrease overconfidence by emphasizing unknown aspects of an investment toward improving the quality of a consumer’s financial decisions under uncertainty.

Suggested Citation

  • Dominik M Piehlmaier & J Jeffrey Inman & Andrew T Stephen & Andrew T Stephen, 2023. "The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 50(2), pages 426-446.
  • Handle: RePEc:oup:jconrs:v:50:y:2023:i:2:p:426-446.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucac054
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    References listed on IDEAS

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