Attitudes About Shopping Habits Of Citizens In The Function Of Solving The Main Socio - Economic Problem Of Man And Society

Economic and wider social development are having the purpose of better meet the natural and historically formed human needs (individual and collective). All economic discipline on the basis of findings from its areas of research are trying to help more efficient and equitable socio-economic development of a country and thus contribute to the resolution of the main economic and social problems of man and society once, today and tomorrow. Main objective of the research was twofold; first, create a whole picture of Croatian population about attitudes in shopping, preferences in shopping and second, acquaint perceptions of Croatian population in terms of small shoping habits (up to 200 kunas). Additional research through brand pyramid has been conducted in order to cristallize which shopping chains satisfies entirely shooping habits of Croatian population. In order to answer the research question of meeting key human needs i.e. shopping habits a survey was conducted on a random sample of Croatian citizens in two waves of measurement (2013 and 2014); n = 8079 respondents. The dominant motives of the respondents in terms of the frequency of purchase, place of purchase, the selection criteria of purchase, total consumption, purchase via online shops are differ among the given observed socio - demographic characteristics of the sample. The economic dimension of individual and social life is the most important dimension because it seeks opportunities and ways to meet the numerous and constant need, and without which there is no survival or future development. Throughout, economically, as part of a wider social development, individuals and companies increase their own production potential and the level of individual and social productivity, but also the level of available consumption of which depends on the quality of meeting the needs.