The Model Of Causality Of Enterprise Socially Responsible Behaviour And Social Capital

One of the displays of the modern tendency towards economy humanization is setting stricter requirements to enterprises' activity: society expects enterprises to keep to the principles of social responsibility. But the enterprise's decision about realizing such principles must be substantiated on the basis of understanding the mechanism of the impact of socially responsible behaviour on the results of the enterprise activity. A conceptual model of causality between social responsibility, social capital and results of the enterprise activity has been developed. Different approaches to the interpretation of the concept of social capital have been reviewed. The essence of the concept of enterprise (organization) social capital has been investigated. On the basis of literary sources, the structure of the enterprise social capital has been highlighted: the social capital of an enterprise is subdivided into the external and internal ones, and the external social capital is also subdivided into two forms differentiated by their moral personhood, that is personalized (informal) and depersonalized (formal). Such basic components of the enterprise external social capital as trust and loyalty of stakeholders have been distinguished. Stakeholders' trust in an enterprise has been suggested to be treated as their rational expectations as to the characteristics of the enterprise's further behaviour and the benefits that the enterprise will offer stakeholders in the future. A conceptual descriptive model of causality between social responsibility, social capital and results of the enterprise activity has been offered. The offered model demonstrates the basic components of the enterprise external depersonalized social capital, their connection with the components of the enterprise socially responsible behaviour, and also their influence on stakeholders' decisions about further cooperation with the enterprise (which determine the provision of the enterprise with resources and influence the efficiency of its work).