Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
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DOI: 10.1287/mksc.2022.1372
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References listed on IDEAS
- Sourjo Mukherjee & Niek Althuizen, 2020. "Brand Activism: Does Courting Controversy Help or Hurt a Brand?," Post-Print hal-03095886, HAL.
- James J. Cordeiro & Joseph Sarkis, 1997. "Environmental proactivism and firm performance: evidence from security analyst earnings forecasts," Business Strategy and the Environment, Wiley Blackwell, vol. 6(2), pages 104-114, May.
- Mukherjee, Sourjo & Althuizen, Niek, 2020. "Brand activism: Does courting controversy help or hurt a brand?," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 772-788.
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Cited by:
- Kathleen T. Li, 2024. "Frontiers: A Simple Forward Difference-in-Differences Method," Marketing Science, INFORMS, vol. 43(2), pages 267-279, March.
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Keywords
Black Lives Matter (BLM); social media; brand management; causal inference; machine learning;All these keywords.
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