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Do Females Intend to Use Gamified Virtual Currency in E-Tailing?: An Empirical Study

Author

Listed:
  • Anoop George

    (Cochin University of Science and Technology, India)

  • Sebastian Joy Panattil

    (Cochin University of Science and Technology, India)

  • Manu Melwin Joy

    (Cochin University of Science and Technology, India)

Abstract

The current study serves two purposes. First and foremost, this research aims to determine the impact of a game mechanism known as virtual currency on the intention of young female consumers to use it in an e-tailing platform; second, it looks at the function of e-trust and task awareness as an extension to the TAM framework, two antecedents that are thought to influence female virtual currency adoption intentions in e-tailing. The proposed framework was evaluated using data from an online survey of 386 female participants across India. The conceptual framework is empirically validated using the PLS-SEM technique. The current study broadens the scope of game mechanics by emphasizing the importance of e-trust as an independent variable and task awareness as a mediator. Findings imply that the e-tailer's may include virtual currency into their platforms, allowing female consumers to make substantial use of it in their purchasing decisions.

Suggested Citation

  • Anoop George & Sebastian Joy Panattil & Manu Melwin Joy, 2022. "Do Females Intend to Use Gamified Virtual Currency in E-Tailing?: An Empirical Study," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-16, January.
    • Handle: RePEc:igg:jesma0:v:14:y:2022:i:1:p:1-16
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    References listed on IDEAS

    as
    1. Qi Song & Yi Wang & Yang Chen & Jose Benitez & Jiang Hu, 2019. "Impact of the usage of social media in the workplace on team and employee performance," Post-Print hal-02159305, HAL.
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