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Enterprise Social Media: Ethnographic Research on Communication in Entrepreneurial Teams

Author

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  • Datis Khajeheian

    (Department of Media Management, University of Tehran, Tehran, Iran)

Abstract

This article reports an ethnographic research on effect of enterprise social media on communication of members in entrepreneurial teams. The researcher acted as an entrepreneur and as a team member in two entrepreneurial projects to observe the communication of team members within the enterprise social media. In addition to observation, he conducted some interviews with team members to collect supplementary data. A theoretical framework developed from an array of three metaphors: leaky pipe, echo chamber and social lubricant, and four organizational learning processes: social capital, boundary work, attention allocation and social analytics. By the interpretation of the collected data, a new metaphor of “living room” was proposed. This metaphor suggests that enterprise social media provide a space for interaction of internal-external people similar to what home members and guests do in a living room (public conversations), as well as possibility of conversation corners (private conversations).

Suggested Citation

  • Datis Khajeheian, 2018. "Enterprise Social Media: Ethnographic Research on Communication in Entrepreneurial Teams," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 10(1), pages 34-46, January.
  • Handle: RePEc:igg:jesma0:v:10:y:2018:i:1:p:34-46
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    Cited by:

    1. Amir Emami & Datis Khajeheian, 2018. "Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence," Sustainability, MDPI, vol. 11(1), pages 1-18, December.
    2. Afshin Omidi & Cinzia Dal Zotto, 2022. "Socially Responsible Human Resource Management: A Systematic Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    3. Mirela Mabic & Marija Lasic & Jelena Zovko, 2019. "Web 2.0 Technologies in Business: Why not?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 304-314.
    4. Fatemeh Hamidi & Naser Shams Gharneh & Datis Khajeheian, 2019. "A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)," Sustainability, MDPI, vol. 12(1), pages 1-21, December.
    5. Ali Moghadamzadeh & Pejman Ebrahimi & Soodabeh Radfard & Aidin Salamzadeh & Datis Khajeheian, 2020. "Investigating the Role of Customer Co-Creation Behavior on Social Media Platforms in Rendering Innovative Services," Sustainability, MDPI, vol. 12(17), pages 1-20, August.

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