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Tourist Attraction Perception of Jharkhand Cuisine: A Study on Tourists Visiting Jharkhand

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  • Viveka Nand Sharma

    (Usha Martin University, India)

  • Arvind Hans

    (Usha Martin University, India)

Abstract

Jharkhand cuisine has a 5000-year history that spans several cultures that are intertwined in such a way as to produce a wide range of cuisines. Jharkhand delicacies are known worldwide for their flavor, variety, and uniqueness. The origins of Jharkhand cuisine may be traced back to the state's past, since each region evolved its collection of dishes over time, combining a diverse range of spices, distinctive ingredients, and cooking techniques. The goal of this study is to see if foreign visitors to Jharkhand find Jharkhand cuisine appealing. According to the findings of the study, foreign tourists' impressions of Jharkhand food improved significantly once they tried it. Rich taste and flavor of food items, positive dining experience, value for money, menu diversity, visual appeal, sufficient portion sizes, use of fresh ingredients, and moderate price of food items were all variables that had positive higher perceptions. According to the statistics, Tourist’s regard Jharkhand cuisine as a tourist attraction.

Suggested Citation

  • Viveka Nand Sharma & Arvind Hans, 2022. "Tourist Attraction Perception of Jharkhand Cuisine: A Study on Tourists Visiting Jharkhand," International Journal of Circular Economy and Waste Management (IJCEWM), IGI Global, vol. 2(2), pages 1-10, July.
    • Handle: RePEc:igg:jcewm0:v:2:y:2022:i:2:p:1-10
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