An examination of internet of things in the South Korean agricultural industry: the case of Samsung

Fuelled by the benefits of The Internet of Things (IoT), Artificial Intelligence (AI), big data and cloud computing, South Korean consumers demand more affordable, nutritious and healthier food options. With Samsung as the market leader in IoT, a mixed methodology, qualitative action-based approach was used to identify how Samsung may expand IoT services into South Korea's industrial, agricultural sectors for efficiency and sustainability. Nonghyup's representative of the South Korean Farmers' Agricultural Association was surveyed, resulting in four IoT-based smart grid initiatives. It was found that despite Samsung's strong brand recognition and high product utilisation and IoT's ability to boost South Korean farming output efficiency, IoT use in South Korean agriculture is largely unknown. By merging AI and technological devices, Samsung may aid farmers to adapt its technology and build sustainability and consumers alike to enable individuals to grow food in their homes. The utilisation of IoT in farming can have broad applicability in a wide variety of international agricultural markets, providing a tool to combat food security issues.