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External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services

Author

Listed:
  • Nina Vladimirovna Kuznetsova
  • Liliya Muhametovna Rahimova
  • Vasilya Minsalihovna Gafurova
  • Dmitry Borisovich Simakov
  • Ekaterina Georgievna Zinovyeva
  • Larisa Andreevna Ivanova

Abstract

The relevance of this study is due to the problem of providing and increasing the competitiveness of enterprises operating in the regional market of medical services, which is possible only with a constant study of the characteristics of the market and factors of the external environment and is an indispensable criterion for survival in a competitive environment. The purpose of this article is to study the practical application of instrumental approaches to assessing the external environment of organizations in the market of medical services to the population of Magnitogorsk. The leading methods to study this problem are the methods of strategic analysis of the external environment, special methods of sociological expert study, tabular and graphical methods of visualizing the results of the study. The study covered medical centers operating in the territory of Magnitogorsk, Chelyabinsk region. The article substantiates that the use of strategic analysis methods to assess external environmental factors allows the organization to timely extract information about the business environment at the regional level and to develop programs for the development of the organization in the short and long term. Adapted, considering the specifics of medical organizations, methods form a unified system that facilitates a comprehensive assessment of the external environment and ensuring competitiveness. The study proved that the applied methods of strategic analysis can be used to conduct comparative competitive analysis and develop strategic development plans aimed at increasing the competitiveness of regional medical centers. The materials of the article can be useful for the leaders of medical organizations to ensure sustainable development and increase the efficiency of economic activity in a changing external environment.

Suggested Citation

  • Nina Vladimirovna Kuznetsova & Liliya Muhametovna Rahimova & Vasilya Minsalihovna Gafurova & Dmitry Borisovich Simakov & Ekaterina Georgievna Zinovyeva & Larisa Andreevna Ivanova, 2017. "External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 308-322.
    • Handle: RePEc:ers:journl:v:xx:y:2017:i:3a:p:308-322
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    References listed on IDEAS

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    1. Nikolaos G. Theriou, 2015. "Strategic Management Process and the Importance of Structured Formality, Financial and Non-Financial Information," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 3-28.
    2. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    3. Nina KUZNETSOVA & Anastasiya VASILYEVA & Liliya RAHIMOVA & Larisa ORININA & Inessa KASHUBA & Yuliya KIVA-KHAMZINA, 2017. "Methods of Assessing the Competitive Environment of Public Food Service Establishments in the Context of Providing their Sustainable Development," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 301-318.
    4. Voiculet, Alina & Belu, Nicoleta & Parpandel, Denisa Elena & Rizea, Ionela Carmen, 2010. "The impact of external environment on organizational development strategy," MPRA Paper 26303, University Library of Munich, Germany.
    5. Nattada Srimuk & Therdchai Choibamroong, 2014. "Developing Supported Health Tourism Cluster for High Quality Tourism of BRIC in Active Beach Group of Thailand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 39-50.
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    More about this item

    Keywords

    competition; competitiveness; business; services; marketing; the external environment. JEL Classification: R11; L8; L83; M31;
    All these keywords.

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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