Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data
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More about this item
Keywords
Product co-creation; customer; emotion; EEG; gaming.;All these keywords.
JEL classification:
- C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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