Expanding Frontiers Of Customer Knowledge Management To Sustain Competitive Advantage:The Mediating Role Of Predictive Analytics
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- Gibbert, Michael & Leibold, Marius & Probst, Gilbert, 2002. "Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value," European Management Journal, Elsevier, vol. 20(5), pages 459-469, October.
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- Cheng-Wen Lee & Nurul Hidayat, 2018. "The Influence Of Knowledge Sharing On Service Innovation Performance: An Empirical Study On Hotel In North Borneo, Indonesia," Eurasian Journal of Business and Management, Eurasian Publications, vol. 6(2), pages 23-32.
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Keywords
Customer Knowledge; Predictive Analytics; Customer Knowledge Management; Data; Resource; Case Study;All these keywords.
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