An analysis of suppliers’ roles in category management collaboration
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DOI: 10.1016/j.jretconser.2007.01.002
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References listed on IDEAS
- Campbell, N. C. G., 1985. "An interaction approach to organizational buying behavior," Journal of Business Research, Elsevier, vol. 13(1), pages 35-48, February.
- Darren Hudson & Lee-Hong Seah & Diane Hite & Tim Haab, 2004. "Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic research," Applied Economics Letters, Taylor & Francis Journals, vol. 11(4), pages 237-240.
- Dussart, Christian, 1998. "Category management:: Strengths, limits and developments," European Management Journal, Elsevier, vol. 16(1), pages 50-62, February.
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- Ranga Chimhundu, 2016. "Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 24-40, September.
- Viswanathan, Madhu & Narasimhan, Om & John, George, 2020. "Economic impact of category captaincy: an examination of assortments and prices," LSE Research Online Documents on Economics 107034, London School of Economics and Political Science, LSE Library.
- Kim, Changju & Takashima, Katsuyoshi, 2014. "The impact of outcome-based control for retail buyers on organizational performance," Australasian marketing journal, Elsevier, vol. 22(2), pages 76-83.
- Madhu Viswanathan & Om Narasimhan & George John, 2021. "Economic Impact of Category Captaincy: An Examination of Assortments and Prices," Marketing Science, INFORMS, vol. 40(2), pages 261-282, March.
- Vincent R. Nijs & Kanishka Misra & Karsten Hansen, 2014. "Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls," Marketing Science, INFORMS, vol. 33(1), pages 66-81, January.
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Keywords
Category management; Supplier–retailer collaboration; Suppliers’ roles;All these keywords.
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