Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions
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DOI: 10.1016/j.ijresmar.2021.01.001
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- Barton, Belinda & Zlatevska, Natalina & Oppewal, Harmen, 2022. "Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions," Journal of Retailing, Elsevier, vol. 98(4), pages 741-758.
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Keywords
Social cues; Numerosity; Perceived quality; Skepticism; Purchase intentions;All these keywords.
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