IDEAS home Printed from https://ideas.repec.org/a/eee/ejores/v104y1998i1p154-174.html
   My bibliography  Save this article

New algorithms for product positioning

Author

Listed:
  • Hansen, Pierre
  • Jaumard, Brigitte
  • Meyer, Christophe
  • Thisse, Jacques-Francois

Abstract

No abstract is available for this item.

Suggested Citation

  • Hansen, Pierre & Jaumard, Brigitte & Meyer, Christophe & Thisse, Jacques-Francois, 1998. "New algorithms for product positioning," European Journal of Operational Research, Elsevier, vol. 104(1), pages 154-174, January.
  • Handle: RePEc:eee:ejores:v:104:y:1998:i:1:p:154-174
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0377-2217(96)00338-4
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. SCHMALENSEE, Richard & THISSE, Jacques-François, 1988. "Perceptual maps and the optimal location of new products: an integrative essay," LIDAM Reprints CORE 840, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    2. Albers, Sonke, 1979. "An extended algorithm for optimal product positioning," European Journal of Operational Research, Elsevier, vol. 3(3), pages 222-231, May.
    3. D. Sudharshan & Jerrold H. May & Allan D. Shocker, 1987. "A Simulation Comparison of Methods for New Product Location," Marketing Science, INFORMS, vol. 6(2), pages 182-201.
    4. Milan Zeleny, 1976. "The Attribute-Dynamic Attitude Model (Adam)," Management Science, INFORMS, vol. 23(1), pages 12-26, September.
    5. Albers, Sonke & Brockhoff, Klaus, 1977. "A procedure for new product positioning in an attribute space," European Journal of Operational Research, Elsevier, vol. 1(4), pages 230-238, July.
    6. Green, Paul E. & Krieger, Abba M., 1989. "Recent contributions to optimal product positioning and buyer segmentation," European Journal of Operational Research, Elsevier, vol. 41(2), pages 127-141, July.
    7. Bezalel Gavish & Dan Horsky & Kizhanatham Srikanth, 1983. "An Approach to the Optimal Positioning of a New Product," Management Science, INFORMS, vol. 29(11), pages 1277-1297, November.
    8. Yves Crama & Pierre Hansen & Brigitte Jaumard, 1995. "Complexity of Product Positioning and Ball Intersection Problems," Mathematics of Operations Research, INFORMS, vol. 20(4), pages 885-894, November.
    9. Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Plastria, Frank, 2001. "Static competitive facility location: An overview of optimisation approaches," European Journal of Operational Research, Elsevier, vol. 129(3), pages 461-470, March.
    2. Gruca, Thomas S. & Klemz, Bruce R., 2003. "Optimal new product positioning: A genetic algorithm approach," European Journal of Operational Research, Elsevier, vol. 146(3), pages 621-633, May.
    3. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.
    4. Sudharshan, D. & Ravi Kumar, K. & Gruca, Thomas S., 1995. "NICHER: An approach to identifying defensible product positions," European Journal of Operational Research, Elsevier, vol. 84(2), pages 292-309, July.
    5. Kwong, C.K. & Luo, X.G. & Tang, J.F., 2011. "A methodology for optimal product positioning with engineering constraints consideration," International Journal of Production Economics, Elsevier, vol. 132(1), pages 93-100, July.
    6. Albers, Sönke & Brockhoff, Klaus, 1979. "Optimal product attributes in single choice models," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 67, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    7. Krieger, Abba M. & Green, P. E., 2002. "A decision support model for selecting product/service benefit positionings," European Journal of Operational Research, Elsevier, vol. 142(1), pages 187-202, October.
    8. Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    9. Albers, Sönke, 2012. "Optimizable and implementable aggregate response modeling for marketing decision support," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 111-122.
    10. Raphael Thomadsen, 2007. "Product Positioning and Competition: The Role of Location in the Fast Food Industry," Marketing Science, INFORMS, vol. 26(6), pages 792-804, 11-12.
    11. Brockhoff, Klaus (Ed.), 1977. "Three papers on optimal product positioning," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 51, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    12. Winfried Steiner & Harald Hruschka, 2002. "A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data," Review of Marketing Science Working Papers 1-4-1003, Berkeley Electronic Press.
    13. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
    14. Dawn Iacobucci & Doug Grisaffe, 2018. "Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 72-83, September.
    15. Steven M. Shugan, 2002. "In Search of Data: An Editorial," Marketing Science, INFORMS, vol. 21(4), pages 369-377.
    16. Fernando Bernstein & Awi Federgruen, 2004. "A General Equilibrium Model for Industries with Price and Service Competition," Operations Research, INFORMS, vol. 52(6), pages 868-886, December.
    17. Sudharshan, Devanathan & Furrer, Olivier & Arakoni, Ramesh A., 2013. "Robust Imitation Strategies," FSES Working Papers 446, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
    18. José Ruiz-Meza & Julio Brito & Jairo R. Montoya-Torres, 2021. "Multi-Objective Fuzzy Tourist Trip Design Problem with Heterogeneous Preferences and Sustainable Itineraries," Sustainability, MDPI, vol. 13(17), pages 1-22, August.
    19. Rothschild, R. & Heywood, John S. & Monaco, Kristen, 2000. "Spatial price discrimination and the merger paradox," Regional Science and Urban Economics, Elsevier, vol. 30(5), pages 491-506, September.
    20. Charles E. Gengler & Michael S. Mulvey, 2017. "Planning pre-launch positioning: Segmentation via willingness-to-pay and means-end brand differentiators," Journal of Brand Management, Palgrave Macmillan, vol. 24(3), pages 230-249, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ejores:v:104:y:1998:i:1:p:154-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/eor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.