IDEAS home Printed from https://ideas.repec.org/a/cmj/networ/y2021i17p7-12.html
   My bibliography  Save this article

The Use Of Marketing Communication In Public Universities. Theoretical Implications

Author

Listed:
  • Alexandru GRIGORAȘ

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

Marketing communication in public universities is not a common topic in Romanian literature. If solid theoretical perspectives have been formulated on the marketing communication in private companies, the public sector has not received the same attention from the theorists. Thus, this paper aims at clarifying some of the concepts of marketing communication in public universities and setting the theoretical background for future research. The findings indicate that public organizations, and more precisely universities, apply their own marketing techniques, but are making efforts to align to the marketing strategies used in private companies.

Suggested Citation

  • Alexandru GRIGORAȘ, 2021. "The Use Of Marketing Communication In Public Universities. Theoretical Implications," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 7-12, June.
    • Handle: RePEc:cmj:networ:y:2021:i:17:p:7-12
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/NIS_17_1.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:networ:y:2021:i:17:p:7-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.