Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
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References listed on IDEAS
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- Zielke, Stephan, 2014. "Shopping in discount stores: The role of price-related attributions, emotions and value perception," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 327-338.
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More about this item
Keywords
retail; price; strategy; discounter; positioning;All these keywords.
JEL classification:
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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