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Teachers’ views of corporate reputation: Influence on behavioral outcomes

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  • Inocencia María Martínez‐León
  • Isabel Olmedo‐Cifuentes

Abstract

The aim of this paper is to analyze the influence of teachers’ views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers’ views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees’ views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes.

Suggested Citation

  • Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.
    • Handle: RePEc:bla:annpce:v:93:y:2022:i:3:p:579-605
    DOI: 10.1111/apce.12340
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    References listed on IDEAS

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