Factors influencing the willingness-to-pay of internet users in Vietnam for the fee-based online contents
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DOI: 10.46223/HCMCOUJS.econ.en.7.2.183.2017
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References listed on IDEAS
- Sze Wan Kwong & Jungkun Park, 2008. "Digital music services: consumer intention and adoption," The Service Industries Journal, Taylor & Francis Journals, vol. 28(10), pages 1463-1481, December.
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- Wang, Yi-Shun & Yeh, Ching-Hsuan & Liao, Yi-Wen, 2013. "What drives purchase intention in the context of online content services? The moderating role of ethical self-efficacy for online piracy," International Journal of Information Management, Elsevier, vol. 33(1), pages 199-208.
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Keywords
Attitude toward paying; Determinants of attitude; Ethical self-efficacy for online content; Online content; Willingness to pay.;All these keywords.
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