IDEAS home Printed from https://ideas.repec.org/a/bba/j00008/v1y2023i3p13-27d225.html
   My bibliography  Save this article

Digital Transformation in the New Zealand Retail Banking Sector: Challenges and Opportunities for Elderly Customers

Author

Listed:
  • Indrapriya Kularatne

    (Otago Polytechnic Auckland International Campus, Auckland, New Zealand)

Abstract

This research focuses on the digital transformation of retail banking in New Zealand, focusing on the challenges and opportunities elderly customers face. The banking industry is undergoing unprecedented change as technology evolves and customer needs change. However, elderly customers face physical and security challenges associated with digital transformation and lower acceptance of new technologies. This paper analyses the characteristics and needs of elderly customers, investigates the different needs of elderly and young customers, and recommends relevant solutions and suggestions. This investigation is based on secondary data, and recently published articles from various sources were used to collect information. In the wave of digital transformation, banks not only need to strive to provide convenient, safe, and high-quality services, but also need to innovate continuously to meet the needs of all customers and enhance their trust and satisfaction. This report provides exclusive digital service suggestions and solutions to help banks better meet the needs of elderly customers.

Suggested Citation

  • Indrapriya Kularatne, 2023. "Digital Transformation in the New Zealand Retail Banking Sector: Challenges and Opportunities for Elderly Customers," Journal of Information Economics, Anser Press, vol. 1(3), pages 13-27, October.
    • Handle: RePEc:bba:j00008:v:1:y:2023:i:3:p:13-27:d:225
    as

    Download full text from publisher

    File URL: https://www.anserpress.org/journal/jie/1/3/13/pdf
    Download Restriction: no
    File URL: https://www.anserpress.org/journal/jie/1/3/13
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bba:j00008:v:1:y:2023:i:3:p:13-27:d:225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ramona Wang (email available below). General contact details of provider: https://www.anserpress.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.