Nowe formy budowania relacji z klientem w internecie za pomocą takich narzędzi jak content marketing, real-time marketing, aplikacje mobilne, portale społecznościowe, komunikacja video
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- Urban, Glen L. & Amyx, Cinda & Lorenzon, Antonio, 2009. "Online Trust: State of the Art, New Frontiers, and Research Potential," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 179-190.
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Keywords
komunikacja z klientem; komunikacja online; content marketing; real-time marketing; aplikacje mobilne; portale społecznościowe; komunikacja video;All these keywords.
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