Publicity in Mobile and Social Media
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- Ágnes Veszelszki, 2018. "Like Economy: What is the Economic Value of Likes?," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(3), pages 417-429, September.
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More about this item
Keywords
involvement; mobile media; privacy; publicity; smartphone; social media;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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