IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/342312.html
   My bibliography  Save this article

Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience

Author

Listed:
  • Tham-Agyekuma, Enoch Kwame
  • Okorley, Ernest Laryea
  • Kwarteng, Joseph
  • Bakang, John-Eudes Andivi
  • Nimoh, Fred

Abstract

The study sought to ascertain how the Farmer Business School (FBS) introduced in 2012 by the Ghana Cocoa Board as an extension approach makes the Ghanaian cocoa farmer more business and entrepreneurially minded. The research methods included using the descriptive survey and multi-stage sampling techniques to cover the six cocoa regions and 600 cocoa farmers. The 600 cocoa farmers selected were made up of 230 non-participants and 370 participants of the FBS. In terms of competency, the results showed that FBS participants had greater knowledge, a more positive attitude, and better skills than non-participants. In terms of market orientation, FBS participants were more competitor oriented, had less intelligence generation, were less market responsive, had less intelligence dissemination, had more customer emphasis, and had more interfunctional coordination than non-participants. The market orientation of cocoa farmers can be enhanced by provision of relevant practical experience for attitudinal change.

Suggested Citation

  • Tham-Agyekuma, Enoch Kwame & Okorley, Ernest Laryea & Kwarteng, Joseph & Bakang, John-Eudes Andivi & Nimoh, Fred, 2021. "Enhancing Market Orientation of Cocoa Farmers Through Farmer Business Schools: The Ghana Cocobod Experience," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    • Handle: RePEc:ags:ajosrd:342312
    DOI: 10.22004/ag.econ.342312
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/342312/files/Enhancing%20Market%20Orientation%20of%20Cocoa%20Farmers%20through%20Farmer%20Business%20Schools%20The%20Ghana%20Cocobod%20Experience.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.342312?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:342312. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.