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Linking Corporate Social Responsibility with Reputation and Brand of the Firm

Author

Listed:
  • Yifan He

    (School of Economics and Management, Taiyuan University of Science and Technology)

  • Wenfang Lin

    (School of Economics and Management, Taiyuan University of Science and Technology)

  • Justas Streimikis

    (Division of Farms and Enterprises Economics, Lithuanian Institute of Agrarian Economics)

Abstract

There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of scientific debates among scholars. The paper analyses the relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and other benefits of the firm and society. The main studies that are dealing with this subject were analysed, and the theoretical model that is linking these constructs was developed. The proposed model can be used for carrying empirical studies in specific industries and branches of the economy in order to assess the main measures to increase Corporate Reputation and maximise its outcomes.

Suggested Citation

  • Yifan He & Wenfang Lin & Justas Streimikis, 2019. "Linking Corporate Social Responsibility with Reputation and Brand of the Firm," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(51), pages 422-422.
    • Handle: RePEc:aes:amfeco:v:21:y:2019:i:51:p:422
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    More about this item

    Keywords

    corporate reputation; corporate brand; corporate image; corporate social responsibility;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q35 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Hydrocarbon Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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