IDEAS home Printed from https://ideas.repec.org/a/aea/aecrev/v110y2020i3p629-76.html
   My bibliography  Save this article

The Welfare Effects of Social Media

Author

Listed:
  • Hunt Allcott
  • Luca Braghieri
  • Sarah Eichmeyer
  • Matthew Gentzkow

Abstract

The rise of social media has provoked both optimism about potential societal benefits and concern about harms such as addiction, depression, and political polarization. In a randomized experiment, we find that deactivating Facebook for the four weeks before the 2018 US midterm election (i) reduced online activity, while increasing offline activities such as watching TV alone and socializing with family and friends; (ii) reduced both factual news knowledge and political polarization; (iii) increased subjective well-being; and (iv) caused a large persistent reduction in post-experiment Facebook use. Deactivation reduced post-experiment valuations of Facebook, suggesting that traditional metrics may overstate consumer surplus.

Suggested Citation

  • Hunt Allcott & Luca Braghieri & Sarah Eichmeyer & Matthew Gentzkow, 2020. "The Welfare Effects of Social Media," American Economic Review, American Economic Association, vol. 110(3), pages 629-676, March.
    • Handle: RePEc:aea:aecrev:v:110:y:2020:i:3:p:629-76
    DOI: 10.1257/aer.20190658
    as

    Download full text from publisher

    File URL: https://www.aeaweb.org/doi/10.1257/aer.20190658
    Download Restriction: no
    File URL: https://doi.org/10.3886/E112081V1
    Download Restriction: no
    File URL: https://www.aeaweb.org/doi/10.1257/aer.20190658.appx
    Download Restriction: no
    File URL: https://www.aeaweb.org/doi/10.1257/aer.20190658.ds
    Download Restriction: no
    File URL: https://libkey.io/10.1257/aer.20190658?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Felicia Huppert & Nic Marks & Andrew Clark & Johannes Siegrist & Alois Stutzer & Joar Vittersø & Morten Wahrendorf, 2009. "Measuring Well-being Across Europe: Description of the ESS Well-being Module and Preliminary Findings," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 91(3), pages 301-315, May.
    2. David M. Byrne & John G. Fernald & Marshall B. Reinsdorf, 2016. "Does the United States Have a Productivity Slowdown or a Measurement Problem?," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 47(1 (Spring), pages 109-182.
    3. Yoav Benjamini & Abba M. Krieger & Daniel Yekutieli, 2006. "Adaptive linear step-up procedures that control the false discovery rate," Biometrika, Biometrika Trust, vol. 93(3), pages 491-507, September.
    4. Anderson, Michael L, 2008. "Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt15n8j26f, Department of Agricultural & Resource Economics, UC Berkeley.
    5. Alan S. Gerber & Dean Karlan & Daniel Bergan, 2009. "Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions," American Economic Journal: Applied Economics, American Economic Association, vol. 1(2), pages 35-52, April.
    6. Benjamin A. Olken, 2009. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 1-33, October.
    7. Gerber, Alan S. & Green, Donald P., 2000. "The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment," American Political Science Review, Cambridge University Press, vol. 94(3), pages 653-663, September.
    8. Ruben Enikolopov & Alexey Makarin & Maria Petrova, 2020. "Social Media and Protest Participation: Evidence From Russia," Econometrica, Econometric Society, vol. 88(4), pages 1479-1514, July.
    9. Stefano DellaVigna & Ethan Kaplan, 2007. "The Fox News Effect: Media Bias and Voting," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 122(3), pages 1187-1234.
    10. Shanto Iyengar & Sean J. Westwood, 2015. "Fear and Loathing Across Party Lines: New Evidence on Group Polarization," American Journal of Political Science, John Wiley & Sons, vol. 59(3), pages 690-707, July.
    11. Roberto Mosquera & Mofioluwasademi Odunowo & Trent McNamara & Xiongfei Guo & Ragan Petrie, 2020. "The economic effects of Facebook," Experimental Economics, Springer;Economic Science Association, vol. 23(2), pages 575-602, June.
    12. Thomas Fujiwara & Kyle Meng & Tom Vogl, 2016. "Habit Formation in Voting: Evidence from Rainy Elections," American Economic Journal: Applied Economics, American Economic Association, vol. 8(4), pages 160-188, October.
    13. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    14. Erik Brynjolfsson & Daniel Rock & Chad Syverson, 2018. "Artificial Intelligence and the Modern Productivity Paradox: A Clash of Expectations and Statistics," NBER Chapters, in: The Economics of Artificial Intelligence: An Agenda, pages 23-57, National Bureau of Economic Research, Inc.
    15. Erik Brynjolfsson & Avinash Collis & Felix Eggers, 2019. "Using massive online choice experiments to measure changes in well-being," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 116(15), pages 7250-7255, April.
    16. Karsten Müller & Carlo Schwarz, 2021. "Fanning the Flames of Hate: Social Media and Hate Crime [Radio and the Rise of The Nazis in Prewar Germany]," Journal of the European Economic Association, European Economic Association, vol. 19(4), pages 2131-2167.
    17. Boxell, Levi, 2020. "Demographic change and political polarization in the United States," Economics Letters, Elsevier, vol. 192(C).
    18. Daniel J. Benjamin & Ori Heffetz & Miles S. Kimball & Alex Rees-Jones, 2012. "What Do You Think Would Make You Happier? What Do You Think You Would Choose?," American Economic Review, American Economic Association, vol. 102(5), pages 2083-2110, August.
    19. Alan Gerber & Donald Green, 2000. "The effects of canvassing, direct mail, and telephone contact on voter turnout: A field experiment," Natural Field Experiments 00248, The Field Experiments Website.
    20. La Ferrara, Eliana & DellaVigna, Stefano, 2015. "Economic and Social Impacts of the Media," CEPR Discussion Papers 10667, C.E.P.R. Discussion Papers.
    21. Anderson, Michael L., 2008. "Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects," Journal of the American Statistical Association, American Statistical Association, vol. 103(484), pages 1481-1495.
    22. Sonja Lyubomirsky & Heidi Lepper, 1999. "A Measure of Subjective Happiness: Preliminary Reliability and Construct Validation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 46(2), pages 137-155, February.
    23. Jay R Corrigan & Saleem Alhabash & Matthew Rousu & Sean B Cash, 2018. "How much is social media worth? Estimating the value of Facebook by paying users to stop using it," PLOS ONE, Public Library of Science, vol. 13(12), pages 1-11, December.
    24. Gerber, Alan S. & Gimpel, James G. & Green, Donald P. & Shaw, Daron R., 2011. "How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment," American Political Science Review, Cambridge University Press, vol. 105(1), pages 135-150, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2021. "The Effect of Social Media on Elections: Evidence from the United States," NBER Working Papers 28849, National Bureau of Economic Research, Inc.
    2. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2021. "The Effect of Social Media on Elections: Evidence from the United States," NBER Working Papers 28849, National Bureau of Economic Research, Inc.
    3. Roberto Mosquera & Mofioluwasademi Odunowo & Trent McNamara & Xiongfei Guo & Ragan Petrie, 2020. "The economic effects of Facebook," Experimental Economics, Springer;Economic Science Association, vol. 23(2), pages 575-602, June.
    4. Luca Braghieri & Ro'ee Levy & Alexey Makarin, 2022. "Social Media and Mental Health," American Economic Review, American Economic Association, vol. 112(11), pages 3660-3693, November.
    5. Davide Cantoni & David Y Yang & Noam Yuchtman & Y Jane Zhang, 2019. "Protests as Strategic Games: Experimental Evidence from Hong Kong's Antiauthoritarian Movement," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 134(2), pages 1021-1077.
    6. Gorodnichenko, Yuriy & Pham, Tho & Talavera, Oleksandr, 2021. "Social media, sentiment and public opinions: Evidence from #Brexit and #USElection," European Economic Review, Elsevier, vol. 136(C).
    7. Cantoni, Davide & Bursztyn, Leonardo & Yuchtman, Noam & Funk, Patricia, 2017. "Polls, the Press, and Political Participation: The Effects of Anticipated Election Closeness on Voter Turnout," CEPR Discussion Papers 12088, C.E.P.R. Discussion Papers.
    8. Leonardo Bursztyn & Davide Cantoni & Patricia Funk & Felix Schönenberger & Noam Yuchtman, 2017. "Identifying the Effect of Election Closeness on Voter Turnout: Evidence from Swiss Referenda," NBER Working Papers 23490, National Bureau of Economic Research, Inc.
    9. Iván M. Durán, 2018. "Television and electoral results in Catalonia," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, vol. 9(4), pages 423-456, November.
    10. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    11. Andrea Tesei & Filipe Campante & Ruben Durante, 2022. "Media and Social Capital," Annual Review of Economics, Annual Reviews, vol. 14(1), pages 69-91, August.
    12. Alan Gerber & Daniel Kessler & Marc Meredith, 2008. "The Persuasive Effects of Direct Mail: A Regression Discontinuity Approach," NBER Working Papers 14206, National Bureau of Economic Research, Inc.
    13. Marco Manacorda & Andrea Tesei, 2020. "Liberation Technology: Mobile Phones and Political Mobilization in Africa," Econometrica, Econometric Society, vol. 88(2), pages 533-567, March.
    14. Davide Cantoni & Yuyu Chen & David Y. Yang & Noam Yuchtman & Y. Jane Zhang, 2017. "Curriculum and Ideology," Journal of Political Economy, University of Chicago Press, vol. 125(2), pages 338-392.
    15. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
    16. Vincenzo Galasso & Tommaso Nannicini, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CESifo Working Paper Series 5868, CESifo.
    17. Marco Manacorda & Andrea Tesei, 2020. "Liberation Technology: Mobile Phones and Political Mobilization in Africa," Econometrica, Econometric Society, vol. 88(2), pages 533-567, March.
    18. Galasso, Vincenzo & Nannicini, Tommaso, 2013. "Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field," CEPR Discussion Papers 9547, C.E.P.R. Discussion Papers.
    19. Afridi, Farzana & Basistha, Ahana & Dhillon, Amrita & Serra, Danila, 2023. "Activating Change: The Role of Information and Beliefs in Social Activism," IZA Discussion Papers 16358, Institute of Labor Economics (IZA).
    20. Lauren H. Cohen & Umit G. Gurun, 2018. "Buying the Verdict," NBER Working Papers 24542, National Bureau of Economic Research, Inc.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aea:aecrev:v:110:y:2020:i:3:p:629-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Michael P. Albert (email available below). General contact details of provider: https://edirc.repec.org/data/aeaaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.