A Study on the Impact of Social Media on Consumer Buying Behaviour of Mobile Phones in Chennai
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DOI: 10.34293/management.v8i3.3427
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- Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
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Keywords
Social media; Consumer; Buying behaviour; Marketing; Online opportunities; Mobile phone; Decision; Perception;All these keywords.
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