Cause-related Marketing: A Trade-off between Marketers and Consumers
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DOI: 10.34293/management.v8i2.3356
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References listed on IDEAS
- Irwin, Richard L & Lachowetz, Tony & Clark, John, 2010. "Cause-related sport marketing: Can this marketing strategy affect company decision-makers?," Journal of Management & Organization, Cambridge University Press, vol. 16(4), pages 550-556, September.
- Langen, Nina & Grebitus, Carola & Hartmann, Monika, 2010.
"Is there Need for more Transparency and Efficiency in Cause‐related Marketing?,"
International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(4), pages 1-16, December.
- Langen, Nina & Grebitus, Carola & Hartmann, Monika, 2010. "Is there Need for more Transparency and Efficiency in Cause‐related Marketing," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100467, International European Forum on System Dynamics and Innovation in Food Networks.
- Marco Lerro & Maria Raimondo & Marcello Stanco & Concetta Nazzaro & Giuseppe Marotta, 2019. "Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry," Sustainability, MDPI, vol. 11(2), pages 1-16, January.
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Keywords
Cause-Related Marketing; Buying Intention; Cause Importance; Proximity; Brand Cause Association; Corporate Motive;All these keywords.
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