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Assessment of Drinking Water Quality: Its Health and Marketing Impacts

Author

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  • Ahmad, Saba

Abstract

Water, essential for all life, is abundantly present in nature and crucial for the environmental health of communities. Pakistan, ranking ninth among countries with limited access to clean water, has 21 million people out of 207 million facing this challenge. The study focuses on analyzing drinking water quality and health impacts in Havelian district. Twenty-one samples from eleven locations were examined for various physical and chemical parameters. Respondents overwhelmingly favored bottled water as safest, while solutions like filters and pipeline upgrades were suggested to address water quality issues. Few health issues were reported due to overall better water quality, with typhoid and diarrhea being most common. The study offers insights valuable for policymakers and researchers, discussed along with recommendations in subsequent sections.

Suggested Citation

  • Ahmad, Saba, 2024. "Assessment of Drinking Water Quality: Its Health and Marketing Impacts," MPRA Paper 120870, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:120870
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    File URL: https://mpra.ub.uni-muenchen.de/120870/1/MPRA_paper_120870.pdf
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    References listed on IDEAS

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    1. Qayyum, Abdul & Jamil, Raja Ahmed & Shah, Adnan Muhammad & Lee, KangYoon, 2023. "Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Drinking water; quality; chemical properties; consumer health; consumer decisions.;
    All these keywords.

    JEL classification:

    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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