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Content
2023, Volume 35, Issue 2
- 125-127 Editorial preface
by Ä urÄ‘ana Ozretić DoÅ¡en - 129-143 Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India
by Umesh Ramchandra Raut & Prafulla Arjun Pawar - 145-163 How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists?
by Alexander Joseph Ibnu Wibowo - 165-181 Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines
by Marián Čvirik & Emmanuel Dotong - 183-204 Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior
by Dubravka Užar & Jelena Filipović - 205-221 Revitalization of the Slovenian Herbal Market? A Mixed Study Approach
by Sabina Krsnik & Karmen Erjavec - 223-249 Measuring the Effectiveness of Online Sales by Conducting A/B Testing
by Miroslav Mandić & Iva Gregurec & Uglješa Vujović - 251-266 Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation
by Sigitas Urbonavicius & Karina Adomaviciute – Sakalauske
2023, Volume 35, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-22 Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case
by Danijel Bratina & Armand Faganel - 23-40 The Role of Store Environment Cues on Store Personality and Store Image
by Elif Taşkın & Zehra Bozbay - 41-56 What Influences Croatian Consumers’ Wine Choice?
by Ivana Alpeza & Ivan Nižić & Zrinka Lukač - 57-75 Data-Driven Market Segmentation: The Case of Medical Tourists in Lebanon
by Samar Billi Noaman & Mazen Jabbour & Daniel Range & Leonardo Mataruna-Dos-Santos - 77-92 Information Commerce (i-Commerce) Usage and Purchase Decisions Among University Students During COVID-19
by Norzaidi Mohd Daud & Raja Nur Hannah Fatimah Raja Mohd Hashimb & Anis Irdina Yang Asri & Nurul Haslinda Mohd Azmaruza & Syed Amir Zakir Syed Azizi - 93-110 The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
by Elvin Sheak & Sham Abdulrazak
2022, Volume 34, Issue 1
- 5-7 Editorial preface
by Đurđana Ozretić Došen - 9-24 Brand Presence in Decision-Making Involving Decoys
by Radka Kubalová & Martin Klepek - 25-40 The Importance and Realization of Personal Values and Cognitive Age
by Agnes Hofmeister-Tóth & Agnes Neulinger - 41-57 Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
by Nkosinamandla Shezi - 59-77 Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different
by Neda Letukytė & Sigitas Urbonavičius - 79-92 Improvement in Customer Experience Through the Creation of Virtual Brand Communities
by Monika Matušovičová & Martin Kuchta & Monika Stanková - 93-108 Improvement in Customer Experience Through the Creation of Virtual Brand Communities
by Indrė Baubonytė & Justas Nugaras & Živilė Sederevičiūtė-Pačiauskienė - 109-110 CORRIGENDUM: Correction of the first author’s affiliation
by Matia Torbarina & Lara Jelenc & Ivana Brkljačić
2021, Volume 33, Issue SI
- 5-7 Editorial preface
by Tanja Komarac & Vatroslav Skare - 9-27 Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence
by Maja Konecnik Ruzzier & Katja Terglav & Robert Kase - 29-46 Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books
by Gedas Kucinskas & Indrė Pikturnienė - 47-66 Perceived Private Label Authenticity: A Two-Study Analysis
by Sandra Horvat & Tanja Komarac & Durdana Ozretic Dosen - 67-80 A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil
by Willian Feitosa & Carlos Eduardo Lourenço & Lígia H. Rezende & Noemi Saeki Sunago & Susana Costa e Silva - 81-94 Attitudes Towards Climate Change and Electric Car Purchase – The Case of European Consumers
by Ljiljana Bozic
2021, Volume 33, Issue 2
- 127-128 Editorial preface
by Đurđana Ozretić Došen - 129-147 Gamification and Firms Competitiveness: An Analysis of Deposit Money Banks
by Powel Maxwell Worimegbe & Temitope Mariam Worimegbe - 149-164 Outcomes of Perceived Online Webshop Quality: Empirical Evidence
by Alexander Joseph Ibnu Wibowo - 165-183 Identifying Relevant Segments of Potential Banking Chatbot Users Based on Technology Adoption Behavior
by Mónika-Anetta Alt & Vizeli Ibolya - 185-203 Contributions of Functional Magnetic Resonance Imaging in Market Research: Obstacles and Perspectives
by Maja Vujičić & Bruno Grbac & Vladimir Mozetič - 205-219 Awareness, Attitudes and Purchase of Food With Quality Labels in Slovenia
by Sabina Krsnik & Karmen Erjavec - 221-238 The Importance of Country-of-Origin Construct Dimensions in Destination Brand Building
by Zoran Krupka & Mateja Mirt & Đurđana Ozretić Došen - 239-243 IN MEMORIAM Professor Emerita Mira Marušić
by Darko Prebežac
2021, Volume 33, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-24 Agribusiness Changes Caused by the Russian Food Embargo: An Interfirm Relationships Perspective
by Olga A. Kusraeva & Vera A. Rebiazina - 25-40 Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
by Luis Edwin Chimborazo & Marta Frasquet & Alejandro Mollá - 41-58 Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value
by Ardeshir Bazrkar & Mohammad Hajimohammadi & Erfan Aramoon & Vahid Aramoon - 59-74 Service Quality of Conventional and Islamic Banks in Turkey
by Özgür Kökalan & Ibrahim Güran Yumuşak & Ahmet Bingöl - 75-92 Service-Oriented Organizational Citizenship Behavior, Service Quality and Customer Citizenship Behavior: Comparison of Implementation and Evaluation from the Perspective of Bank Customers
by Soni Harsono & Harry Widyantoro & Tjahjani Prawitowati & Basuki Rachmat - 93-112 Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera
by Lorena Bašan & Jelena Kapeš & Ana Kamenečki
2020, Volume 32, Issue SI
- 5-7 Editorial preface
by Dubravka Sinčić Ćorić & Sunčana Piri Rajh - 9-29 Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis
by Ivana Pavlić & Katija Vojvodić & Barbara Puh - 31-48 On the Way to Food Well-Being. A Critical Analysis of the Food Well-Being Concept and the Possibilities of Its Empirical Verification
by Anna Rogala & Renata Nestorowicz & Ewa Jerzyk - 49-65 Analysing the Relationship Between Hotels’ Internal Marketing and Employee Engagement Dimensions
by Kristina Črnjar & Jasmina Dlačić & Borut Milfelner - 67-81 Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
by Matia Torbarina & Lara Jelenc & Ivana Brkljačić - 83-97 Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
by Ivana Kursan Milaković & Mirela Mihić & Ivana Boljat - 99-113 Are Consumers Always Greener on the Other Side of the Fence? Factors That Influence Green Purchase Intentions – The Context of Croatian and Swedish Consumers
by Branka Dropulić & Zoran Krupka - 115-130 The Role of Financial Education in Adolescent Consumers’ Financial Knowledge Enhancement
by Andrea Lučić & Dajana Barbić & Marija Uzelac - 131-146 Consumer Ethnocentrism and Social Identity: Theoretical Backgrounds and Empirical Studies Overview
by Marija Čutura
2020, Volume 32, Issue 2
- 127-128 Editorial preface
by Đurđana Ozretić Došen - 129-146 Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach
by Damir Dobrinić - 147-168 Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM
by Kashif Farhat & Sany Sanuri Mohd Mokhtar & Salniza Md. Salleh - 169-185 The Link Between Causal Attribution and Recovery Satisfaction in Mobile Money Transaction Failures: The Mediating Role of Negative Emotions
by Hamza Hussein Malombe & Deepjyoti Choudhury - 187-203 Finding and Minding the Gaps in State-Of-The-Art Lean and Green Marketing in the Construction Industry
by Ahmet Tuz & Begum Sertyesilisik - 205-220 Athletic Looking Sales Personnel: Do Men Buy More from Men?
by Raju Rosha & Navdeep Kaur - 221-235 The Role of Trust-Based Active Participation as a Learning M
by Iwan Hermawan & Suharnomo - 237-242 Historical note: A Brief Overview of the History of FEB
by Željko Sirk
2020, Volume 32, Issue 1
- 5-7 Editorial preface
by Đurđana Ozretić Došen - 9-25 Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
by Matej Kovač & Vesna Žabkar - 27-46 Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
by Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar - 47-64 The Role of Social and Business Networks in the Internationalization of Born Global Firms: Evidence from Serbia
by Sanja Mitić & Branko Rakita - 65-78 Does the Packaging Change the Perceived Taste of Beer? Results from a Beer Experiment
by Jan Zavodny Pospisil & Lucie Sara Zavodna & Matej Jiranek - 79-96 Determinants of Repurchase Intention and Switching Intention: Analysis of Online Travel Agent, Peer-To-Peer Accommodation, and Virtual Hotel Operator Platforms
by Andrianto Prasetya Nugroho & Sri Rahayu Hijrah Hati - 97-112 Testing Different Loyalty Types in a Destination
by Marina Laškarin Ažić & Jasmina Dlačić & Vlado Galičić
2019, Volume 31, Issue 2
- 137-138 Editorial preface
by Đurđana Ozretić Došen - 139-152 Webrooming: A Way of Dealing with Uncertainties in Purchasing
by Vaida Kaduskeviciute & Sigitas Urbonavicius - 153-170 Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing
by Javier F. de la Ballina & Isabel de la Ballina - 171-185 Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction
by Vesna Babić-Hodović & Maja Arslanagić-Kalajdžić - 187-207 Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance
by Ida Bagus Nyoman Udayana & Prayekti & Eliya Ardyan - 209-226 Toward a Theoretical Framework of Relationship Marketing in the Business Context
by Kawsar Ahmmed & Shahidul Islam & Nor Azila Mohd. Noor & Khandoker Mahmudur Rahman & Fizar Ahmed - 227-247 PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms
by Gabor Hetenyi & Magdolna Szilasi & Attila Lengyel - 249-250 Matjaž Iršič, Borut Milfelner, Aleksandra Pisnik: Marketing - temeljni koncept in njihova uporaba v digitalnem okolju [Marketing – Basic Concepts and Their Application in a Digital Environment]
by Katarina Šebalj
2019, Volume 31, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-22 Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness
by Mateja Kos Koklič - 23-37 What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study
by Bình Nghiêm-Phú - 39-59 Marketing Decision-Making in Hungarian SMEs
by Mirkó Gáti & András Bauer - 61-82 Sustainable Competitive Advantage of SMEs through Resource and Institutional-Based Management: An Empirical Study of Batik SMEs in Central Java, Indonesia
by Edy Dwi Kurniati & Indah Susilowati & Suharno - 83-96 Incongruence in Brand Names and Its Effect on Consumer Preference
by Ferdian Hendrasto & Bagus Ibnu Utama - 97-121 Insights from Brand Associations: Alcohol Brands and Automotive Brands in the Mind of the Consumer
by László Kovács
2018, Volume 30, Issue 2
- 123-124 Editorial preface
by Đurđana Ozretić Došen - 125-145 User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach
by Saba Resnik & Mateja Kos Koklič - 147-164 Evaluating Dance Consumption through the Experiential Value Approach
by Manuel Cuadrado & Maja Šerić & Martina G. Gallarza - 165-176 Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings
by Mirkó Gáti & Ariel Mitev & András Bauer - 177-194 The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan
by Wajeeha Aslam & Imtiaz Arif & Kashif Farhat & Marium Khursheed - 195-211 Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students
by Dunja Meštrović & Nina J. Zugic - 213-229 Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising
by Nauman Zaheer & Mihael Kline
2018, Volume 30, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-22 The Role of Employee Aff ective Delivery and Customer Perceived Control in Service Recovery
by Zsofia Kenesei & Krisztina Kolos - 23-39 Adolescent Influence on Parental Purchase Decisions: Typology of Innovative Products
by Vytautas Dikčius & Indrė Pikturnienė & Vilmantė Pakalniškienė & James Reardon & Eleonora Šeimienė - 41-60 The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention
by Natee Srisomthavil & Nuttapol Assarut - 61-75 Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment?
by Erik Ružić & Dragan Benazić - 77-91 Do Perceived Culture Personality Traits Lead to a More Favourable Rating of Countries as Tourist Destinations?
by Tamás Gyulavári & Erzsébet Malota - 93-108 The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model
by Nikola Drašković & Milivoj Marković & Christian Petersen
2017, Volume 29, Issue 2
- 123-124 Editorial preface
by Đurđana Ozretić Došen - 125-138 Online Habits of the 55 plus Generation in a Selected Region of the Czech Republic
by Čeněk Celer & Michaela Jánská - 139-159 Effects of Flexibility and Interactivity on the Perceived Value of and Satisfaction with E-Commerce (Evidence from Indonesia)
by Purwanto & Kuswandi - 161-176 Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan
by Wajeeha Aslam & Marija Ham & Imtiaz Arif - 177-192 Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms
by Roby Setiadi & Kardison Lumban Batu & Harry Soesanto - 193-203 Promoting Tourism Destination through Film-Induced Tourism: The Case of Japan
by Wadim Strielkowski - 205-218 Market Segmentation: An Application to the Schist Village Tourism Destinations
by Arminda Paço & Manuel Martinho
2017, Volume 29, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-22 Corporate and Non-Profit Social Media Policies: A Content Analysis
by Morana Fudurić & Andreina Mandelli - 23-38 Social Media Marketing in Comparison With Other Forms of Marketing in the Slovak Banking Sector
by Martin Vejačka - 39-57 The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers
by Pramono Hari Adi & Faizal Wihuda & Wiwiek Rabiatul Adawiyah - 59-74 Relationship between Information Systems Integration, Innovation and Consumer-Based Commitment Practices for Knowledge Sharing in Creating Power Brands
by Rajshree Panda & Deepa Kapoor - 75-92 The Impact of Organizational Crisis Preparedness on Firm Business Performance
by Davor Labaš - 93-108 Push and Pull Factors of Senior Travelers: The Lingering Influence of Past Restrictions
by Sigitas Urbonavicius & Tomas Palaima & Indre Radaviciene & Joseph Cherian
2016, Volume 28, Issue 2
- 129-130 Editorial preface
by Đurđana Ozretić Došen - 131-142 An Overview of Research on Marketing Ethics Education
by Daniela Hrehová & Pavel Žiaran - 143-157 Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption
by Maja Hosta & Vesna Žabkar - 159-172 Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach
by Maja Šerić & Irene Gil Saura & Josip Mikulić - 173-190 Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model
by Pedro Longart & Eugenia Wickens & Ali Bakir - 191-212 The Importance of Perceived Service Value in Retail Banking Services
by Aleksandra Pisnik & Jasmina Dlačić & Borut Milfelner - 213-229 Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers
by Peter Jones & Daphne Comfort & David Hillier
2016, Volume 28, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-27 Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms
by Ljiljana Božić & Pierre Mohnen - 29-45 Ethical Marketing Practices viewed through Consumer Spectacles
by Pranav Kumar & Sany Sanuri Mohd. Mokhtar - 47-62 Measuring Customer Experience in Bancassurance: An Empirical Study
by Mousumi Choudhury & Ranjit Singh & Hemanta Saikia - 63-78 Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina
by Marija Čutura & Katerina Malić Bandur - 79-91 The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia
by František Pollák & Peter Dorčák - 93-109 Open-Rate Controlled Experiment in E-Mail Marketing Campaigns
by Antun Biloš & Davorin Turkalj & Ivan Kelić - 111-114 Book review: Marketing Insights from a Changing Environment Bruno Grbac, Dina Lončarić, Jasmina Dlačić, Vesna Žabkar and Marko Grünhagen (Eds.)
by Iva Ribarić
2015, Volume 27, Issue 2
- 151-152 Editorial preface
by Đurđana Ozretić Došen - 153-170 Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms
by Patrik Jangl - 171-188 Generation Y Online Buying Patterns
by Katija Vojvodić & Matea Matić - 189-202 Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach
by Naili Farida & Elia Ardyan - 203-220 Adopting and Implementing CSR Policies in Travel Agency Business: The Case of Romania
by Ovidiu-Ioan Moisescu - 221-236 The Influence of User-Generated Content on Tourists’ Choices
by Giacomo Del Chiappa & Carlota Lorenzo-Romero & María-del-Carmen Alarcón-del-Amo - 237-250 Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly
by Helena Alves & Arminda do Paço & Carla Roberto - 251-263 Analyzing Music Services Positioning Through Qualitative Research
by Manuel Cuadrado & María José Miquel & Juan D. Montoro
2015, Volume 27, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-19 The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective
by Matevž Rašković & Maja Makovec Brenčič - 21-41 Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption
by Rujipun Assarut & Somkiat Eiamkanchanalai - 43-56 The Role of Market Researchers in Managerial Use of Market Research Information
by Tamara Keszey - 57-74 The Influence of Service Quality on Satisfaction and Information System Continuance Intention
by Semina Halilović - 75-92 The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market
by Denis Klimanov & Ekaterina Frolkina - 93-111 Sustainability and the UK’s Leading Retailers
by Peter Jones & Daphne Comfort & David Hillier - 113-136 Turkish Political Market and the Perception of Political Parties
by Cihat Polat - 137-138 Book Review: Grbac, B.: B2B Marketing
by Jasmina Dlačić
2014, Volume 26, Issue 2
- 145-146 Editorial preface
by Đurđana Ozretić Došen - 147-162 Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory
by Martin Hernani Merino & Enver Gerald Tarazona Vargas & Antonieta Hamann Pastorino & José Afonso Mazzon - 163-177 Rational Choice Theory and Addiction Behaviour
by Miloš Krstić - 179-197 Applying the Theory of Planned Behavior in the Purchase of Organic Food
by Linda Martić Kuran & Mihić Mirela - 199-214 A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities
by Tanja Komarac - 215-225 Business Potential of Halloween: Sales and Trends
by Wadim Strielkowski - 227-244 The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency
by Ana Slišković & Ivan Zebić & Ljiljana Gregov & Matilda Nikolić - 245-250 Book review: Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters
by Irena Zenzerović
2014, Volume 26, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-22 Personal Level Customer Orientation in Russian Direct Selling Market
by Alexander Rozhkov - 23-44 Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry
by Maria Smirnova & Vera Rebiazina & Irina Moreva - 45-57 Double Standards in the Judgment of Consumer versus Business Unethical Behavior
by Mindaugas Sinkevičius & Justina Gineikienė & Maik Huettinger & Benas Adomavičius - 59-76 Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty
by Tamara Sušanj Šulentić - 77-91 Student Loyalty Modeling
by Lerbin R. Aritonang R. - 93-108 Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment
by Maja Arslanagić-Kalajdžić & Selma Kadić-Maglajlić & Muris Čičić - 109-122 Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students
by Usman Ahmad & Muhammad Kashif & Jessica Eaton & Rooma Qadeer - 123-127 Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
by Tanja Komarac - 129-131 Book review: Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju
by Doris Peručić
2013, Volume 25, Issue 2
- 121-122 Editorial preface
by Đurđana Ozretić Došen - 123-142 Market orientation, innovation and organizational commitment in industrial firms
by Antonio Carrizo Moreira & Pedro Miguel Silva - 143-160 Generational cohorts and their attitudes toward advertising
by Ernest Cyril de Run & Hiram Ting - 161-176 Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities
by Wadim Strielkowski & Jing Wang & Stephen Platt - 177-198 MBA sudents' satisfaction and loyality: state vs. private universities in Turkey
by Nihat Kamil Anil & Gulnur Eti Icli - 199-211 Theories on the impact of weather on consumer spending and retail sales
by Ivana Štulec - 213-229 Perceived risk vs. intention to adopt e-commerce - a pilot study of potential moderators
by Patricea Elena Bertea & Adriana Zait - 231-248 Technology acceptance model and the paths to online customer loyalty in an emerging market
by Nguyen Thi Tuyet Mai & Takahashi Yoshi & Nham Phong Tuan - 249-253 Book review: Cain, S.: "Tišina"
by Maja Sorić
2013, Volume 25, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-20 Cultural aspects of decision-making in online purchases
by Natalija Guseva - 21-36 An empirical assessment of service quality in the context of travel agencies in the Republic of Macedonia
by Anita Ciunova-Shuleska & Nikolina Palamidovska & Marija Grishin - 37-50 Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships
by Matevž Rašković & Maja Makovec Brenčić & Anuška Ferligoj & Jan C. Fransoo - 51-62 Apples and oranges in disguised advertising: differentiation and terminological determination of brand usage in program content
by Andrea Muškinja & Ivana First Komen - 63-75 Application of product life cycle concept to private label management
by Sandra Horvat - 77-96 Business knowledge as a function of development: economic diplomacy in the Republic of Croatia
by Mirko Bilandžić & Ivona Barun - 97-101 Book Review: Engeseth, S.: "Sharkonomics"
by Maja Sorić - 103-107 Book Review: Martinović, M.: "Marketing u Hrvatskoj – 55 poslovnih slučajeva"
by Andrea Razum
2012, Volume 24, Issue 2
- 160-161 Editorial preface
by Đurđana Ozretić Došen - 163-185 Competitiveness through strategic orientation
by Diego Monferrer & Maria Ripolles & Andreu Blesa - 189-200 A key to prosperity in hypercompetitive markets: organizational “hyperflexibility”
by James Carlopio & Michael Harvey & Timothy Kiessling - 201-218 Early warning systems - empirical evidence
by Nidžara Osmanagić Bedenik & Alexandra Rausch & Davor Labaš - 219-244 Concept of reputation: different perspectives and robust empirical understandings
by Goran Vlašić & Josef Langer - 245-261 Pakistani childrens’ views of TV advertising
by Muhammad Kashif & Umair Altaf & Sajid Ali & Umer Asif & Hafiz Muhammad Ayub & Wafa Abeer & Ernest Cyril De Run - 263-278 Problems of sales force turnover and possible solutions
by Tihana Poljak & Marija Tomašević Lišanin - 279-296 Perceived value creation process: focus on the company offer
by Irena Pandža Bajs - 297-299 Ellery, T., Hansen, N.: Pharmaceutical lifecycle management: Making the most of each and every brand
by Iva Živaljić - 301-304 Macinnis, D.J., Folkes, V.S.: The disciplinary status of consumer behaviour: A sociology of science perspective on key controversies
by Selma Kadić-Maglajić & Jasmina Dlačić - 305-307 Grbac, B., Meler, M.: Metrika marketinga
by Dina Lončarić
2012, Volume 24, Issue 1
- 5-6 Editorial Preface
by Đurđana Ozretić Došen - 7-21 The impact of marketing resources on corporate competitiveness
by Tamás Gyulavári & Zsófia Kenesei - 23-45 Corporate reputation index: empirical research in banking sector
by Damir Grgić - 47-66 Service quality concept and measurement in the business consulting market
by Dragan Benazić & Đurđana Ozretić Došen - 67-83 Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
by Maja Šerić & Irene Gil Saura - 85-102 Measuring Romanian do-it-yourself retail chain’s efficiency during the economic crisis
by Mónika-Anetta Alt - 103-116 Intergenerational influence and rituals - children’s behaviour with new school year
by Katherine C. Sredl & Ružica Butigan & Nataša Renko - 117-133 Comparison of perceived value structural models
by Sunčana Piri Rajh - 135-138 Lindstrom, M.: "Brandwashed - tricks companies use to manipulate our minds and persuade us to buy"
by Darija Hays