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Finanzstruktur und strategischer Wettbewerb auf Gütermärkten

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  • Neff, Cornelia

Abstract

Die Finanzstruktur eines Unternehmens beeinflußt dessen Wettbewerbs verhalten auf dem Gütermarkt. Dieser Sachverhalt wird im Rahmen von industrieökonomischen Oligopolmodellen aufgezeigt, in denen die Aufnahme von Fremdkapital eine strategische Verpflichtung der Unternehmen für eine bestimmte Gütermarktstrategie darstellt. Auf dem Gütermarkt wird zwischen Wettbewerb in strategischen Substituten und Komplementen unterschieden, dabei wird die Interaktion der Unternehmen jeweils im Ein-, Zwei- oder Mehrperioden-Fall analysiert. Die Finanzstruktur eines Unternehmens wird von den Haftungsbedingungen, den Bankrottkosten, der Bankenstruktur, der Schuldenfristigkeit oder der Art des Kreditvertrages beeinflußt, die optimale Höhe der Verschuldung wird rekursiv aus dem Gütermarktgleichgewicht bestimmt. Kurzfristige Verschuldung fuhrt bei Mengenwettbewerb zu aggressivem Verhalten am Gütermarkt. Langfristige Verschuldung hingegen läßt die Unternehmen kollusiv agieren, bis auch sie am Ende der Schuldenlaufzeit zu aggressivem Outputverhalten übergehen. Im Fall von Preiswettbewerb führt die strategische Verschuldung der Unternehmen (sowohl kurz- als auch mittelfristig) zu Absprachen und Preiserhöhungen am Gütermarkt, die durch Produktdifferenzierung und Wechselkosten noch verstärkt werden.

Suggested Citation

  • Neff, Cornelia, 1997. "Finanzstruktur und strategischer Wettbewerb auf Gütermärkten," Tübinger Diskussionsbeiträge 89, University of Tübingen, School of Business and Economics.
    • Handle: RePEc:zbw:tuedps:89
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    More about this item

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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