IDEAS home Printed from https://ideas.repec.org/p/war/wpaper/2022-07.html
   My bibliography  Save this paper

“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale

Author

Listed:
  • Katarzyna Zagórska

    (University of Warsaw, Faculty of Economic Sciences)

  • Mikołaj Czajkowski

    (University of Warsaw, Faculty of Economic Sciences)

  • Nick Hanley

    (2University of Glasgow, Institute Of Biodiversity, Animal Health & Comparative Medicine)

Abstract

We investigated public preferences regarding labelling and sale of genetically modified (GM) products in Poland. A Discrete Choice Experiment (DCE) was used to investigate public preferences and Willingness To Pay (WTP) for new policies changing the current regulations with respect four types of products: food, processed food, commercial products, and pharmaceuticals. In addition to reporting the general results, we analyze the social and behavioral drivers of consumers’ preferences and WTP. The study examines relationship of self-assessed and objective knowledge, perceptions of risks and benefits, and attitudes associated with GMO to consumers’ preferences.

Suggested Citation

  • Katarzyna Zagórska & Mikołaj Czajkowski & Nick Hanley, 2022. "“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale," Working Papers 2022-07, Faculty of Economic Sciences, University of Warsaw.
    • Handle: RePEc:war:wpaper:2022-07
    as

    Download full text from publisher

    File URL: https://www.wne.uw.edu.pl/download_file/1406/0
    File Function: First version, 2022
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mary Loxton & Robert Truskett & Brigitte Scarf & Laura Sindone & George Baldry & Yinong Zhao, 2020. "Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing," JRFM, MDPI, vol. 13(8), pages 1-21, July.
    2. Neidell, Matthew & Uchida, Shinsuke & Veronesi, Marcella, 2019. "Be Cautious with the Precautionary Principle: Evidence from Fukushima Daiichi Nuclear Accident," IZA Discussion Papers 12687, Institute of Labor Economics (IZA).
    3. Harrison, R. Wes & Mclennon, Everald, 2004. "Analysis of Consumer Preferences for Biotech Labeling Formats," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-13, April.
    4. Hine, Susan E. & Loureiro, Maria L., 2002. "Understanding Consumers' Perceptions Toward Biotechnology And Labeling," 2002 Annual meeting, July 28-31, Long Beach, CA 19898, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Cristina Bicchieri & Enrique Fatas & Abraham Aldama & Andrés Casas & Ishwari Deshpande & Mariagiulia Lauro & Cristina Parilli & Max Spohn & Paula Pereira & Ruiling Wen, 2021. "In science we (should) trust: Expectations and compliance across nine countries during the COVID-19 pandemic," PLOS ONE, Public Library of Science, vol. 16(6), pages 1-17, June.
    6. James, Jennifer S. & Rickard, Bradley J. & Rossman, William J., 2009. "Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local and Nutrition Attributes," Working Papers 48916, Cornell University, Department of Applied Economics and Management.
    7. Piotr Rzymski & Aleksandra Królczyk, 2016. "Attitudes toward genetically modified organisms in Poland: to GMO or not to GMO?," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 8(3), pages 689-697, June.
    8. Huffman, Wallace E. & Shogren, Jason F. & Rousu, Matthew C. & Tegene, Abebayehu, 2003. "Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(3), pages 1-22, December.
    9. Lusk, Jayson L. & House, Lisa O. & Valli, Carlotta & Jaeger, Sara R. & Moore, Melissa & Morrow, Bert & Traill, W. Bruce, 2005. "Consumer welfare effects of introducing and labeling genetically modified food," Economics Letters, Elsevier, vol. 88(3), pages 382-388, September.
    10. Onyango, Benjamin M. & Hossain, Ferdaus & Hallman, William K. & Schilling, Brian J. & Adelaja, Adesoji O., 2003. "Public Perception Of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance Of Genetically Modified Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(1), pages 1-7, March.
    11. Machleit, Karen A. & Eroglu, Sevgin A., 2000. "Describing and Measuring Emotional Response to Shopping Experience," Journal of Business Research, Elsevier, vol. 49(2), pages 101-111, August.
    12. David Wuepper & Philipp Wree & Goezde Ardali, 2019. "Does information change German consumers’ attitudes about genetically modified food?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 46(1), pages 53-78.
    13. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
    14. Annelies Verdurme & Jacques Viaene, 2003. "Consumer beliefs and attitude towards genetically modified food: Basis for segmentation and implications for communication," Agribusiness, John Wiley & Sons, Ltd., vol. 19(1), pages 91-113.
    15. Huffman, Wallace E. & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2007. "The effects of prior beliefs and learning on consumers' acceptance of genetically modified foods," Journal of Economic Behavior & Organization, Elsevier, vol. 63(1), pages 193-206, May.
    16. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
    17. House, Lisa & Lusk, Jayson L. & Jaeger, Sara & Traill, W. Bruce & Moore, Melissa & Valli, Carlotta & Morrow, Bert & Yee, Wallace M.S., 2004. "Objective And Subjective Knowledge: Impacts On Consumer Demand For Genetically Modified Foods In The United States And The European Union," 2004 Annual meeting, August 1-4, Denver, CO 20125, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Hossain, Ferdaus & Onyango, Benjamin M. & Schilling, Brian J. & Hallman, William K., 2003. "Public Perceptions Of Biotechnology And Acceptance Of Genetically Modified Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-15, November.
    19. James, Jennifer S. & Rickard, Bradley J. & Rossman, William J., 2009. "Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(3), pages 357-370, December.
    20. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    21. Caswell, Julie A., 1998. "Valuing the benefits and costs of improved food safety and nutrition," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 42(4), pages 1-16.
    22. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.
    23. Jayson L. Lusk, 2003. "Effects of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(4), pages 840-856.
    24. James, Jennifer S. & Rickard, Bradley J. & Rossman, William J., 2009. "Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic, Local, and Nutrition Attributes," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(3), pages 1-14, December.
    25. Loureiro, Maria L. & Hine, Susan, 2004. "Preferences and willingness to pay for GM labeling policies," Food Policy, Elsevier, vol. 29(5), pages 467-483, October.
    26. Philip M. Fernbach & Nicholas Light & Sydney E. Scott & Yoel Inbar & Paul Rozin, 2019. "Extreme opponents of genetically modified foods know the least but think they know the most," Nature Human Behaviour, Nature, vol. 3(3), pages 251-256, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Pengcheng, 2009. "Consumers’ WTA for GM rice cookie: an experiment study in China," 2009 Conference, August 16-22, 2009, Beijing, China 51771, International Association of Agricultural Economists.
    2. Tavárez, Héctor & Álamo, Carmen & Cortés,Mildred, 2020. "Differentiated coffees and their potential markets in Puerto Rico: An economic valuation approach," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 20(02), December.
    3. Rodríguez-Entrena, Macario & Salazar-Ordóñez, Melania & Sayadi, Samir, 2013. "Applying partial least squares to model genetically modified food purchase intentions in southern Spain consumers," Food Policy, Elsevier, vol. 40(C), pages 44-53.
    4. Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2015. "Willingness to Pay for Niche Fresh Produce across the States: Why Are Consumers Willing to Pay More for the Less Favorite?," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196901, Southern Agricultural Economics Association.
    5. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
    6. Karen Lewis DeLong & Carola Grebitus, 2018. "Genetically modified labeling: The role of consumers’ trust and personality," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 266-282, March.
    7. Pesek, John D., Jr. & Bernard, John C. & Gupta, Meeta, 2011. "Consumer Interest in Environmentally Beneficial Chicken Feeds: Comparing High Available Phosphorus Corn and Other Varieties," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(4), pages 1-15, August.
    8. Rongting Zhou & Dong Wang & Ahmad Nabeel Siddiquei & Muhammad Azfar Anwar & Ali Hammad & Fahad Asmi & Qing Ye & Muhammad Asim Nawaz, 2019. "GMO/GMF on Social Media in China: Jagged Landscape of Information Seeking and Sharing Behavior through a Valence View," IJERPH, MDPI, vol. 16(23), pages 1-19, December.
    9. Ying, Jiahui & Shonkwiler, Vanessa P. & Campbell, Benjamin L., 2018. "Willingness to Pay or Not to Pay: Valuing Foods Some Respondents Find Distasteful," 2018 Annual Meeting, August 5-7, Washington, D.C. 274065, Agricultural and Applied Economics Association.
    10. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    11. Alicia L. Rihn & Chengyan Yue, 2016. "Visual Attention's Influence on Consumers’ Willingness‐to‐Pay for Processed Food Products," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 314-328, July.
    12. Azucena Gracia & Miguel I. Gómez, 2020. "Food Sustainability and Waste Reduction in Spain: Consumer Preferences for Local, Suboptimal, And/Or Unwashed Fresh Food Products," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    13. Edgar J. Sabina del Castillo & Ricardo J. Díaz Armas & Desiderio Gutiérrez Taño, 2023. "Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic," SAGE Open, , vol. 13(3), pages 21582440231, August.
    14. Shi, Wei & Halstead, John M. & Huang, Ju-Chin, 2017. "Market Experience Matters: Status Quo Effect in the Economic Valuation of Consumer Preferences for Local Produce," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258290, Agricultural and Applied Economics Association.
    15. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    16. Brécard Dorothée & Lucas Sterenn & Pichot Nathalie & Salladarré Frédéric, 2012. "Consumer Preferences for Eco, Health and Fair Trade Labels. An Application to Seafood Product in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-32, April.
    17. Lai, Yufeng & Yue, Chengyan, 2020. "Consumer Willingness to pay for Organic and Animal Welfare Product Attributes: Do Experimental Results Align with Market Data?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304328, Agricultural and Applied Economics Association.
    18. Carola Grebitus & Ellen J. Van Loo, 2022. "Relationship between cognitive and affective processes, and willingness to pay for pesticide‐free and GMO‐free labeling," Agricultural Economics, International Association of Agricultural Economists, vol. 53(3), pages 407-421, May.
    19. Grebitus, Carola & Peschel, Anne & Hughner, Renee Shaw, "undated". "Drivers of Demand for Specialty Crops: The Example of Arizona-Grown Medjool Dates," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235545, Agricultural and Applied Economics Association.
    20. Zhihao Zheng & Shida R. Henneberry & Chuanzhong Sun & Rodolfo M. Nayga, 2018. "Consumer Demand for Genetically Modified Rice in Urban China," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(3), pages 705-725, September.

    More about this item

    Keywords

    genetically modified organisms; labelling preferences; GM marketing; consumer preferences; GMO knowledge;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:war:wpaper:2022-07. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marcin Bąba (email available below). General contact details of provider: https://edirc.repec.org/data/fesuwpl.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.