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Information Presentation and Consumer Choice: Evidence from Assisted Reproductive Technology (ART) Success Rates Reports

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  • Bingxiao Wu

    (Rutgers University)

Abstract

Prior literature on quality disclosure focuses on whether information provision affects consumer choice. This paper extends this research and explores whether information presentation affects consumer responsiveness in the context of Assisted Reproductive Technology (ART) reports. I find that after CDC releases quality information on both “success rate” and “multiple-birth rate,” with the former highlighted, consumers only respond to “success rate;” after CDC changes the format by highlighting “multiple-birth rate,” consumers start to choose clinics with lower “multiple-birth rates.” It implies that proper design of information presentation is crucial in determining the effectiveness of public reporting.

Suggested Citation

  • Bingxiao Wu, 2014. "Information Presentation and Consumer Choice: Evidence from Assisted Reproductive Technology (ART) Success Rates Reports," Departmental Working Papers 201410, Rutgers University, Department of Economics.
    • Handle: RePEc:rut:rutres:201410
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    References listed on IDEAS

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    More about this item

    Keywords

    Information Presentation; Quality Disclosure; Infertility;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • I11 - Health, Education, and Welfare - - Health - - - Analysis of Health Care Markets
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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